Includes bibliographical references (page 123) and index.

Make the first sale to yourself -- Sell yourself before you sell your product -- Have heart surgery every day -- Sell with your ears -- Remember that less is more because more is a bore -- Ask and ye shall receive, and if you don't, ask again! -- Stop objections in their tracks -- Make your list and check it twice -- Decide what, where, when, how and now -- Knockout summary for follow through.

Print version record.

Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful for.

English.

John Wiley and Sons Wiley Online Library: Complete oBooks