NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

Amazon cover image
Image from Amazon.com

Profitable direct mail appeals : planning, implementing and maximizing results.

Contributor(s): Material type: TextPublisher: Sioux City, Iowa : Stevenson, Inc., [2009]Edition: 2nd editionDescription: 1 online resource (46 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118704356
  • 1118704355
Subject(s): Genre/Form: Additional physical formats: Print version:: Profitable direct mail appeals.DDC classification:
  • 658.15/224 23
LOC classification:
  • HV41.2 .P76 2009
Online resources:
Contents:
Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

"Edited by Scott C. Stevenson"--Running title area

Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet.

Online resource; title from PDF title page (Wiley, viewed on May 22, 2013).

John Wiley and Sons Wiley Online Library: Complete oBooks

There are no comments on this title.

to post a comment.