Fundraising strategies for small shops.
Material type:
- text
- computer
- online resource
- 9781118703953
- 1118703952
- 658.15/224 23
- HG177 .F86 2011
"Edited by Scott C. Stevenson"--Running title area.
Getting Started: Basic Fundraising Strategies -- Planning Actions and Analyzing Performance -- Making the Most of Face-to-Face Solicitation -- Building a Robust Annual Fund -- Promoting Major Gifts and Planned Giving -- Winning Support through Direct Mail Solicitation -- Contacting Donors and Prospects by Phone -- Creating Profitable Events and Sizable Sponsorships -- Messaging and Public Relations -- Building a Fundraising Board -- Getting the Most Out of Volunteers -- Leveraging the Power of Social Media.
Online resource; title from PDF title page (Wiley, viewed on May 16, 2013).
John Wiley and Sons Wiley Online Library: Complete oBooks
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