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Fundraising strategies for small shops.

Contributor(s): Material type: TextPublisher: Sioux City, Iowa : Stevenson, Inc., [2011]Description: 1 online resource (56 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118703953
  • 1118703952
Subject(s): DDC classification:
  • 658.15/224 23
LOC classification:
  • HG177 .F86 2011
Online resources:
Contents:
Getting Started: Basic Fundraising Strategies -- Planning Actions and Analyzing Performance -- Making the Most of Face-to-Face Solicitation -- Building a Robust Annual Fund -- Promoting Major Gifts and Planned Giving -- Winning Support through Direct Mail Solicitation -- Contacting Donors and Prospects by Phone -- Creating Profitable Events and Sizable Sponsorships -- Messaging and Public Relations -- Building a Fundraising Board -- Getting the Most Out of Volunteers -- Leveraging the Power of Social Media.
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"Edited by Scott C. Stevenson"--Running title area.

Getting Started: Basic Fundraising Strategies -- Planning Actions and Analyzing Performance -- Making the Most of Face-to-Face Solicitation -- Building a Robust Annual Fund -- Promoting Major Gifts and Planned Giving -- Winning Support through Direct Mail Solicitation -- Contacting Donors and Prospects by Phone -- Creating Profitable Events and Sizable Sponsorships -- Messaging and Public Relations -- Building a Fundraising Board -- Getting the Most Out of Volunteers -- Leveraging the Power of Social Media.

Online resource; title from PDF title page (Wiley, viewed on May 16, 2013).

John Wiley and Sons Wiley Online Library: Complete oBooks

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