Successful capital campaigns : from start to finish.
Material type:
- text
- computer
- online resource
- 9781118703922
- 1118703928
- 658.15/224 23
- HG177 .S83 2012
"Edited by Scott C. Stevenson"--Running title area.
Pre-Campaign. Where it All Begins -- How Ready are You ... Really? -- Setting the Size, Scope and Campaign Duration -- Bringing Structure and Organization to Your Effort -- The Quiet (Lead Gift) Phase -- Campaign. Publicly Announcing Your Campaign ... with Enthusiasm -- Communications Crucial to Maintaining Momentum -- Post-Campaign. Bringing the Campaign to a Successful Close -- Capital Campaign Case Studies.
Online resource; title from PDF title page (Wiley, viewed on May 15, 2013).
John Wiley and Sons Wiley Online Library: Complete oBooks
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