How to plan profitable, WOW-factor galas.
Material type:
- text
- computer
- online resource
- 9781118703830
- 1118703839
- 793.2 23
- GV1471 .H69 2012
"Edited by Scott C. Stevenson"--Running title area.
Essential First Steps -- Budgeting & Cost-Conscious Advice -- Volunteer & Board Involvement -- Revenue: Gala Sponsorships -- Publicizing Your Gala, Creating Buzz -- Revenue: Maximizing Attendance, Ticket Sales -- Revenue: Making the Most of Live, Silent Auctions -- Creating a Crowd-Pleasing Experience -- Post-Event & Evaluation Procedures.
Online resource; title from PDF title page (Wiley, viewed on May 15, 2013).
John Wiley and Sons Wiley Online Library: Complete oBooks
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