NLU Meghalaya Library

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CSR strategies : corporate social responsibility for a competitive edge in emerging markets / Sri Urip.

By: Material type: TextPublication details: Singapore ; Hoboken, NJ : Wiley, 2010.Description: 1 online resource (xxviii, 211 pages) : illustrations, mapsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119199595
  • 111919959X
  • 9780470826287
  • 0470826282
  • 1282883607
  • 9781282883604
  • 0470826290
  • 9780470826294
  • 9786612883606
  • 661288360X
Subject(s): Genre/Form: Additional physical formats: Print version:: CSR strategies.DDC classification:
  • 658.408091724 22
LOC classification:
  • HD60.5.D44 U75 2010eb
Online resources:
Contents:
Title Page; Copyright Page; Dedication; Acknowledgements; Benefits of Corporate Social Responsibility; Corporations; The world and environment; Preface; NOTES; Introduction; PART 1 -- STRATEGIES; Chapter 1 -- CORPORATE SOCIAL RESPONSIBILITY, GOOD CORPORATE GOVERNANCE, AND ... ; Chapter 2 -- A NEW PHENOMENON; Chapter 3 -- THE FUNDAMENTALS AND EVOLUTION OF CSR; Chapter 4 -- HOW TO OPTIMIZE CSR; Chapter 5 -- WHY AND WHEN TO APPLY CSR ACTIVITIES; Chapter 6 -- MANAGING, MONITORING, AND REPORTING; PART 2 -- CASE STUDIES; NOTES; Case Study 1 -- PT UNILEVER INDONESIA, Tbk.
Summary: Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sus.
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Includes bibliographical references and index.

Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sus.

Title Page; Copyright Page; Dedication; Acknowledgements; Benefits of Corporate Social Responsibility; Corporations; The world and environment; Preface; NOTES; Introduction; PART 1 -- STRATEGIES; Chapter 1 -- CORPORATE SOCIAL RESPONSIBILITY, GOOD CORPORATE GOVERNANCE, AND ... ; Chapter 2 -- A NEW PHENOMENON; Chapter 3 -- THE FUNDAMENTALS AND EVOLUTION OF CSR; Chapter 4 -- HOW TO OPTIMIZE CSR; Chapter 5 -- WHY AND WHEN TO APPLY CSR ACTIVITIES; Chapter 6 -- MANAGING, MONITORING, AND REPORTING; PART 2 -- CASE STUDIES; NOTES; Case Study 1 -- PT UNILEVER INDONESIA, Tbk.

Print version record.

English.

John Wiley and Sons Wiley Online Library: Complete oBooks

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