Includes bibliographical references and index.

Demystifying forecasting : myths versus reality -- What is demand-driven forecasting? -- Overview of forecasting methods -- Measuring forecast performance -- Quantitative forecasting methods using time series data -- Quantitative forecasting methods using causal data -- Weighted combined forecasting methods -- Sensing, shaping, and linking demand to supply : a case study using MTCA -- Strategic value assessment : assessing the readiness of your demand forecasting process.

Print version record.

Praise for Demand-Driven Forecasting. A Structured Approach to Forecasting. "There are authors of advanced forecasting books who take an academic approach to explaining forecast modeling that focuses on the construction of arcane algorithms and mathematical proof that are not very useful for forecasting practitioners. Then, there are other authors who take a general approach to explaining demand planning, but gloss over technical content required of modern forecasters. Neither of these approaches is well-suited for helping business forecasters critically identify the best demand data sour

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English.

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