NLU Meghalaya Library

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Logos and no gos : how to understand and get the most from your brand IP / Geoff Steward.

By: Contributor(s): Material type: TextPublication details: Chichester, England : J. Wiley & Sons, �2006.Description: 1 online resource (xviii, 222 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119208891
  • 1119208890
  • 9780470061985
  • 0470061987
Subject(s): Additional physical formats: Print version:: Logos and no gos.DDC classification:
  • 346.4204/88 22
LOC classification:
  • KD1264 .S74 2006eb
Online resources:
Contents:
Creating and identifying your IP -- Registering your IP -- Housekeeping your trade mark portfolio -- IP and your employees -- Exploitation of your IP -- Policing your IP -- How are your IP rights infringed? -- Enforcing your IP and the remedies available to you -- How to avoid infringing other people's IP -- Registering and protecting your domain names -- The take-home message.
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Includes index.

Creating and identifying your IP -- Registering your IP -- Housekeeping your trade mark portfolio -- IP and your employees -- Exploitation of your IP -- Policing your IP -- How are your IP rights infringed? -- Enforcing your IP and the remedies available to you -- How to avoid infringing other people's IP -- Registering and protecting your domain names -- The take-home message.

Print version record.

John Wiley and Sons Wiley Online Library: Complete oBooks

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