NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

Contemporary issues in luxury brand management (Record no. 5663)

MARC details
000 -LEADER
fixed length control field 03036cam a2200529Mi 4500
001 - CONTROL NUMBER
control field 9781003015826
003 - CONTROL NUMBER IDENTIFIER
control field FlBoTFG
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240213122830.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |n|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230307s2023 enk ob 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency OCoLC-P
Language of cataloging eng
Transcribing agency OCoLC-P
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000829358
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000829359
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781003015826
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1003015824
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000829273
Qualifying information (electronic bk. : PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000829278
Qualifying information (electronic bk. : PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780367859282
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0367859289
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780367859305
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0367859300
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.4324/9781003015826
Source of number or code doi
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1371279798
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC-P)1371279798
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9999.L852
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 043000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 002000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 043060
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source bicssc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23/eng/20221125
245 00 - TITLE STATEMENT
Title Contemporary issues in luxury brand management
Medium [electronic resource] /
Statement of responsibility, etc. edited by Sylvie Studente and Eleonora Cattaneo.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Abingdon, Oxon ;
-- New York, NY :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2023.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
490 0# - SERIES STATEMENT
Series statement Mastering luxury management
520 ## - SUMMARY, ETC.
Summary, etc. This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note OCLC-licensed vendor bibliographic record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Luxury goods industry
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / Marketing / General
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / Advertising & Promotion
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / Marketing / Research
Source of heading or term bisacsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Studente, Sylvie,
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cattaneo, Eleonora,
Relator term editor.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Taylor & Francis
Uniform Resource Identifier <a href="https://www.taylorfrancis.com/books/9781003015826">https://www.taylorfrancis.com/books/9781003015826</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified OCLC metadata license agreement
Uniform Resource Identifier <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a>

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