Tourism marketing in Bangladesh : (Record no. 5649)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04953cam a2200565Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781003007241 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240213122830.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200831t20212021enka ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OCoLC-P |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000193305 |
| Qualifying information | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1000193306 |
| Qualifying information | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1000193187 |
| Qualifying information | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000193244 |
| Qualifying information | Mobipocket electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1000193241 |
| Qualifying information | Mobipocket electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781003007241 |
| Qualifying information | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1003007244 |
| Qualifying information | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781000193183 |
| Qualifying information | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780367440428 |
| Qualifying information | hardcover |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0367440423 |
| Qualifying information | hardcover |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.4324/9781003007241 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1191182679 |
| Canceled/invalid control number | (OCoLC)1193120776 |
| -- | (OCoLC)1196192938 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC-P)1191182679 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G155.B3 |
| Item number | T68 2021 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 081000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJC |
| Source | bicssc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.4/791095492 |
| Edition number | 23 |
| 245 00 - TITLE STATEMENT | |
| Title | Tourism marketing in Bangladesh : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc. | edited by Azizul Hassan. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Abingdon, Oxon ; |
| -- | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xx, 340 pages) : |
| Other physical details | illustrations. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Routledge advances in management and business studies |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- Lists of figures -- Lists of tables -- Lists of contributors -- Introduction -- Part 1 Tourism marketing overview -- 1 Tourism marketing in Bangladesh -- Part 2 Services and products of tourism -- 2 Existing tourism products and service offers in Bangladesh -- 3 Tourism and air transport sustainability in Bangladesh: the role of technology -- 4 Socio-economic impacts of accommodation on tourism development: Bangladesh perspective -- 5 Tourist transportation in Bangladesh -- Part 3 The role of marketing in strategic delivery |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 6 Strategic analysis of competitiveness of travel and tourism in Bangladesh -- 7 Conceptual analysis on tourism product and service promotion with special reference to Bangladesh -- 8 Promoting tourism in Bangladesh: Policies, issues and challenges -- Part 4 Technology in tourism marketing -- 9 Innovative technology application in tourism marketing -- Part 5 Globalization and tourism marketing -- 10 Globalization effects on tourism marketing in Bangladesh -- Part 6 Tourism marketing: risk perception -- 11 Perceived risks of tourism in Bangladesh |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 7 Tourism marketing and human resource management -- 12 A conceptual study on human resource compensation practices in Bangladesh -- Part 8 Tourism marketing and capital investment -- 13 Economic contribution of tourism in Bangladesh: capital investment perspective -- 14 The competitive power of capital structure in a tourism destination -- 15 Revenue management in the tourism and hospitality industry with special reference to Bangladesh -- Part 9 Tourism marketing and green products -- 16 Environmental marketing: Tourists' purchase behaviour response on green products |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 10 Tourism marketing and country image -- 17 The curious case of Bangladesh and Nepal: tourism advertising to transform country image and empower developing countries -- Part 11 Future trends, implications and challenges -- 18 Potentials of tourism products and services in Bangladesh -- Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh's tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh's experience and success. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | OCLC-licensed vendor bibliographic record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| Geographic subdivision | Bangladesh |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| Geographic subdivision | Bangladesh. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism |
| Source of heading or term | bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hassan, Azizul, |
| Relator term | editor. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Taylor & Francis |
| Uniform Resource Identifier | <a href="https://www.taylorfrancis.com/books/9781003007241">https://www.taylorfrancis.com/books/9781003007241</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | OCLC metadata license agreement |
| Uniform Resource Identifier | <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a> |
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