Differentiation strategy (Record no. 5185)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 03198cam a2200505Mi 4500 |
001 - CONTROL NUMBER | |
control field | 9781003271703 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | FlBoTFG |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240213122827.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
fixed length control field | m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr |n||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220419s2022 enk ob 001 0 eng d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | OCoLC-P |
Language of cataloging | eng |
Transcribing agency | OCoLC-P |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781000589184 |
Qualifying information | (electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1000589188 |
Qualifying information | (electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781003271703 |
Qualifying information | (electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1003271707 |
Qualifying information | (electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781000589245 |
Qualifying information | (electronic bk. : EPUB) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1000589242 |
Qualifying information | (electronic bk. : EPUB) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 9781032222363 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 1032222360 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 9781032222325 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 1032222328 |
024 7# - OTHER STANDARD IDENTIFIER | |
Standard number or code | 10.4324/9781003271703 |
Source of number or code | doi |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)1311358740 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC-P)1311358740 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD30.28 |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | BUS |
Subject category code subdivision | 063000 |
Source | bisacsh |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | BUS |
Subject category code subdivision | 020000 |
Source | bisacsh |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | BUS |
Subject category code subdivision | 043000 |
Source | bisacsh |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | KJC |
Source | bicssc |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.4/012 |
Edition number | 23/eng/20220106 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Holt, Kevin |
Titles and words associated with a name | (Strategic planner), |
Relator term | author. |
245 10 - TITLE STATEMENT | |
Title | Differentiation strategy |
Medium | [electronic resource] : |
Remainder of title | winning customers by being different / |
Statement of responsibility, etc. | Kevin Holt. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Abingdon, Oxon ; |
-- | New York, NY : |
Name of producer, publisher, distributor, manufacturer | Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice | 2022. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource |
520 ## - SUMMARY, ETC. | |
Summary, etc. | This comprehensive and richly illustrated book explains how to create a differentiation strategy--a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers' most fundamental question: Why should I buy from you instead of your competitors? What makes you different? The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of competitive advantage, competitive strategy, and customer-perceived value. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative problem-solving to design a unique offering, devising a value proposition that emphasizes a key benefit and the reasons to believe you will deliver the benefit, and designing the activity system that will implement your differentiation strategy. Business leaders in companies large and small, business students, and leaders in government, higher education, and the non-profit sector will gain a deep understanding of all that goes into creating a successful, difficult-to-copy differentiation strategy. |
588 ## - SOURCE OF DESCRIPTION NOTE | |
Source of description note | OCLC-licensed vendor bibliographic record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic planning. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Business planning. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | BUSINESS & ECONOMICS / Strategic Planning |
Source of heading or term | bisacsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | BUSINESS & ECONOMICS / Development / Business Development |
Source of heading or term | bisacsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | BUSINESS & ECONOMICS / Marketing / General |
Source of heading or term | bisacsh |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Taylor & Francis |
Uniform Resource Identifier | <a href="https://www.taylorfrancis.com/books/9781003271703">https://www.taylorfrancis.com/books/9781003271703</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | OCLC metadata license agreement |
Uniform Resource Identifier | <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a> |
No items available.