NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

Marketing Models/ (Record no. 14189)

MARC details
000 -LEADER
fixed length control field 00562nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250530122329.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250505b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120314757
040 ## - CATALOGING SOURCE
Language of cataloging Eng
Transcribing agency NLU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23rd Ed.
Classification number 658.8
Item number LIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lilien, Gary L.
245 ## - TITLE STATEMENT
Title Marketing Models/
Statement of responsibility, etc. By Gary L. Lilien et. al.
250 ## - EDITION STATEMENT
Edition statement 1st Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi:
Name of publisher, distributor, etc. PHI Learning Private Limited,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 803p;,
Dimensions 22cm.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moorthy, K. Sridhar.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Edition 1st Ed.
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Management Central Library Central Library GS Collection 22/05/2025 595.00   658.8 LIL 8979 30/05/2025 ;1 22/05/2025 Books
    Dewey Decimal Classification     Management Central Library Central Library GS Collection 22/05/2025 595.00   658.8 LIL 8978 30/05/2025   22/05/2025 Books