Marketing Management/ (Record no. 14182)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00570nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250527140953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250506b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | Eng |
| Transcribing agency | NLU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd Ed. |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management/ |
| Statement of responsibility, etc. | By Philip Kotler & Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Uttar Pradesh: |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 756p;, |
| Dimensions | 24cm. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Edition | 15th Ed. |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | Central Library | Central Library | GS Collection | 22/05/2025 | 950.00 | 658.8 KOT | 8968 | 27/05/2025 | 22/05/2025 | Books | ||||||
| Dewey Decimal Classification | Management | Central Library | Central Library | GS Collection | 22/05/2025 | 950.00 | 658.8 KOT | 8969 | 27/05/2025 | 22/05/2025 | Books | ;1 | |||||
| Dewey Decimal Classification | Management | Central Library | Central Library | GS Collection | 22/05/2025 | 950.00 | 658.8 KOT | 8970 | 27/05/2025 | 22/05/2025 | Books | ;2 |