Cultural mediations of brands : (Record no. 12677)
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| 001 - CONTROL NUMBER | |
| control field | on1136969140 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125542.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr un|---aucuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200118s2020 enk ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EBLCP |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | EBLCP |
| Modifying agency | DG1 |
| -- | RECBK |
| -- | OCLCF |
| -- | OCLCQ |
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| -- | OCLCO |
| -- | OCLCL |
| 019 ## - | |
| -- | 1135931605 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119694540 |
| Qualifying information | (electronic bk. ; |
| -- | oBook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 111969454X |
| Qualifying information | (electronic bk. ; |
| -- | oBook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119694700 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119694701 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781786304575 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1786304570 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000066723997 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 001077469 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHVBK |
| System control number | 582680182 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1136969140 |
| Canceled/invalid control number | (OCoLC)1135931605 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marti, Caroline. |
| 245 10 - TITLE STATEMENT | |
| Title | Cultural mediations of brands : |
| Remainder of title | unadvertization and quest for authority / |
| Statement of responsibility, etc. | Caroline Marti. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | ISTE, Ltd. ; |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (271 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Communication approaches to commercial mediation set ; |
| Volume/sequential designation | v. 1 |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Foreword: The Economy in its Culture -- Acknowledgements -- Introduction -- I.1. Cultural proposals and commercial mediation -- I.1.1. A strange mediation -- I.1.2. From cultural proposals to unadvertization and figuration -- I.2. Observing the cultural figurations of brands to build thei rauthority -- I.2.1. Observation of a quest for control, a perimeter to be defined -- I.2.2. Position -- I.2.3. The disgrace of commercial communication -- I.3. Communication, the object of discourse |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | I.3.1. The denial of a permanent evolution -- I.3.2. Denunciation of a communication to be rebuilt -- I.4. Cultural mediation as a bypass -- I.4.1. Assimilation strategies and position of authority -- I.4.2. The particular modalities of a cultural mediation -- I.4.3. Overall movement -- PART 1: Adapting the Media Model -- Introduction to Part 1 -- 1. Legitimacy and Foundations of Authority Through Media Appropriation -- 1.1. Speaking out: power -- 1.2. The porosity of the boundary between advertising and journalism: a tradition -- 1.3. The media and advertising thought process |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 2. The Media Opportunism of Brands and Its Silences -- 2.1. Virtues of inscription-embodiment material and editorial design -- 2.2. Media design -- 2.3. A media ideal, engagement and circulation -- 2.4. The journalist: the guarantor, a contemporary hero of public speech -- 2.5. A social power -- 3. A Media of One's Own: Brands and the Struggle for Auctoriality -- 3.1. The rise of native advertising -- 3.2. Engagement and defection in advertising methods -- 3.3. The Internet and the regeneration of a common concept -- 3.4. The auctoriality in question |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 3.5. Auctoriality of brands and journalistic claims -- 4. Changes in the Media Landscape and Transfers of Authority -- 4.1. Procedures for exploiting journalists -- 4.2. New categorizations -- 4.3. Pre-eminence of the channel and media changes -- 4.4. Media and reciprocal configurations -- Conclusion to Part 1 -- PART 2: Asserting Intellectual Authority through Knowledge Mediation -- Introduction to Part 2 -- 5. Metaphor of the Consumer-Learner and Branded Ethos: Representations in the Commercial Environment -- 5.1. From learning to education, a leitmotif of marketing |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 5.2. The manufacture of a brand ethos -- 6. Virtues and Modalities of Ordinary Subordination in the Commercial Environment -- 6.1. Educating the consumer -- 6.2. Modalities of didactic impressiveness: from prescription to solicitude -- 7. The Institutionalized Didactic Position: The Masterly Hold -- 7.1. Institutionalization of knowledge mobilized for brands -- 7.2. The "missions" of educational kits -- 8. The Temptations of Scientific Mediation -- 8.1. Scientific mediation and expertise: a construction of authorities in the public space -- 8.2. Figurations and partnership instrumentalization |
| 500 ## - GENERAL NOTE | |
| General note | 8.3. The missions of the Danone Institute |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum exhibitions and so on are the actions of an unadvertization, which has the potential to transform not only the rapport brands have with the public but also representations of knowledge and culture. The communicative approach at the heart of this book illuminates the contemporary transformations of communication, highlighting three main types of cultural mediations: media, education, and cultural heritage institutions. Cultural Mediations of Brands thus provides a theoretical and critical analysis of the brand and the symbolic effectiveness attributed to it. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Gestion. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Conflict Resolution & Mediation. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Source of heading or term | fast |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Cultural mediations of brands (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PD3wX3DGW9ggVqW6CcxQRx8 |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Marti, Caroline. |
| Title | Cultural Mediations of Brands : Unadvertization and Quest for Authority. |
| Place, publisher, and date of publication | Newark : John Wiley & Sons, Incorporated, �2020 |
| International Standard Book Number | 9781786304575 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Communication approaches to commercial mediation set ; |
| Volume/sequential designation | v. 1. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119694540">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119694540</a> |
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| -- | ProQuest Ebook Central |
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