NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

SEO management : (Record no. 12666)

MARC details
000 -LEADER
fixed length control field 04821cam a2200589 i 4500
001 - CONTROL NUMBER
control field on1130904466
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240523125542.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr un|---aucuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191214s2020 enk ob 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency EBLCP
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency EBLCP
Modifying agency DG1
-- EBLCP
-- OCLCF
-- OCLCQ
-- BNG
-- YDX
-- OCLCQ
-- S2H
-- OCLCQ
-- OCLCO
-- K6U
-- OCLCQ
-- OCLCO
019 ## -
-- 1130114283
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119681434
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 111968143X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119681427
Qualifying information (electronic bk. ;
-- oBook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1119681421
Qualifying information (electronic bk. ;
-- oBook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 1786304597
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781786304599
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000066461013
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHNEW
System control number 001077283
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHVBK
System control number 582552737
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1130904466
Canceled/invalid control number (OCoLC)1130114283
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.14/4
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Duong, V�eronique,
Relator term author.
245 10 - TITLE STATEMENT
Title SEO management :
Remainder of title methods and techniques to achieve success /
Statement of responsibility, etc. V�eronique Duong.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer ISTE, Ltd. ;
Place of production, publication, distribution, manufacture Newark :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons, Incorporated,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Print version record.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover; Half-Title Page; Title Page; Copyright Page; Contents; Acknowledgments; Introduction; SEO: An Essential Traffic Channel; 1. State of the Art of SEO; 1.1. The market share of search engines; 1.2. Developed technologies and voice search; 1.2.1. Google AMP and Baidu MIP; 1.2.2. Voice search and connected speakers; 2. SEO Project Management from A to Z; 2.1. The specifications or customer brief to be respected; 2.2. The kick-off meeting; 2.3. Reverse schedules; 2.4. Technical audit of the site; 2.5. Implementation of technical recommendations; 2.6. Semantic audit of the site
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 2.7. The study of keywords2.8. Content optimization; 2.9. Integration of optimized content; 2.10. Auditing of external links; 2.11. Technical and semantic acceptance testing; 2.12. Follow-up, maintenance and reporting; 3. Technical SEO: from HTML Tags to URL; 3.1. Simulation of Google's transition; 3.2. Compliant URLs for SEO; 3.3. Reasons for non-compliant URLs; 3.4. Active versus inactive pages; 3.5. Active and inactive pages × depth; 3.6. Crawl budget of a site; 3.8. The objectives of AMP, MIP and Turbo Pages; 3.9. Loading times by page type; 3.10. Robots.txt; 3.11. Sitemap.xml
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 3.12. 404 pages3.13. 301/302 redirection; 3.14. Removal of broken and redirected URLs; 3.15. Canonical plan; 3.16. Log audit; 3.17. Meta tags; 3.18. Heading tags; 3.19. Hreflang tagging; 3.20. Alt attribute tagging; 3.21. Rich snippets tagging; 3.22. Open Graph meta tagging; 3.23. Twitter meta tagging; 3.24. Social network share buttons; 3.25. Page lifecycle management (articles and products); 3.26. Seasonality of pages; 3.27. Pagination of pages on a site; 4. Semantic SEO, Editorial and Copywriting; 4.1. Optimization of the title tag; 4.2. Optimization of the meta description tag
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 4.3. Optimization of heading titles (H1, H2, H3)4.4. Optimization of URLs (URL rewriting); 4.5. Optimization of text content; 4.6. Optimization of internal network size; 4.7. Optimization of alt attributes for images; 4.8. Optimization of breadcrumbs (anchors); 4.9. Optimization of internal and external anchors; 4.10. Media file optimization; 5. Link-building Methods; 5.1. Guest blogging; 5.2. Paid external publications; 5.3. Link ninja; 5.4. Link baiting (inbound marketing); 5.5. Product tests or services; 5.6. Participation in events; 5.7. Video marketing; 5.8. Writing press reviews
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 6. Computational Engineering Applied to SEO6.1. Semantic ontologies; 6.2. TF-IDF; 6.3. N-grams; 6.4. Named entities; 6.5. SEO and computational engineering; 7. International SEO Specificities; 7.1. Baidu SEO; 7.2. Yandex SEO; 7.3. Naver SEO; Conclusion; Opening Questions; References; Books; Websites; Index; Other titles from iSTE in Information Systems, Web and Pervasive Computing; EULA
590 ## - LOCAL NOTE (RLIN)
Local note John Wiley and Sons
Provenance (VM) [OBSOLETE] Wiley Online Library: Complete oBooks
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Web search engines.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing sur Internet.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Moteurs de recherche sur Internet.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
Source of heading or term fast
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Web search engines
Source of heading or term fast
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Duong, V�eronique.
Title SEO Management: Methods and Techniques to Achieve Success.
Place, publisher, and date of publication Newark : John Wiley & Sons, Incorporated, �2020
International Standard Book Number 9781786304599
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119681427">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119681427</a>
938 ## -
-- ProQuest Ebook Central
-- EBLB
-- EBL5990267
938 ## -
-- YBP Library Services
-- YANK
-- 300992856
994 ## -
-- 92
-- INLUM

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