Hotel pricing in a social world : (Record no. 12267)
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| LC control number | 2015035733 |
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| Original cataloging agency | DLC |
| Language of cataloging | eng |
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| Record control number | 017662225 |
| Source | Uk |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119192411 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119192412 |
| Qualifying information | (electronic bk.) |
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| International Standard Book Number | 9781119192404 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119192404 |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781119129967 |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781119162285 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1119162289 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1119129966 |
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| System control number | (OCoLC)921141502 |
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| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 449E5224-485F-498D-84C0-A6512ED0A485 |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX911.3.R3 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | SCI |
| Subject category code subdivision | 030000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | TRV |
| Subject category code subdivision | 033000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | TRV |
| Subject category code subdivision | 034000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | TRV |
| Subject category code subdivision | 016000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | TRV |
| Subject category code subdivision | 018000 |
| Source | bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 910.46068 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McGuire, Kelly Ann. |
| 245 10 - TITLE STATEMENT | |
| Title | Hotel pricing in a social world : |
| Remainder of title | driving value in the digital economy / |
| Statement of responsibility, etc. | Kelly A. McGuire, PhD. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | [2016] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
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| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record and CIP data provided by publisher. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Series; Titlepage; Copyright; Dedication; Foreword; Acknowledgments; About the Author; Part One: New Analytics for a New Environment: The Evolution of Hotel Revenue Management Analytics, Technology, and Data; Chapter 1: The Social World Has Changed Revenue Management Forever; The Changing Marketplace; The Evolution of the Revenue Management Function; What to Expect from This Book; What's in This Book; Chapter 2: Demystifying Price Optimization*; A History Lesson: Yield Management in the Airlines; Then Things Changed . . .; Price Optimization; What Is Optimization? |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | And the Money Came Rolling In . . .Additional Reading; Revenue Management Perspectives; Notes; Chapter 3: Big Data, Big Analytics, and Revenue Management*; What Is Big Data?; Where Big Data Meets Big Analytics for Revenue Management; Data Visualization and Big Data; Responsible Use of Big Data; Conclusion; Additional Reading; Revenue Management Perspectives: The Role of Big Data in Revenue Management Science; Notes; Part Two: The Expanding Role of Revenue Management; Chapter 4: Hotel Pricing in a Social World: Price, UGC, and Buying Behavior; Price, Ratings, and Reviews: How Consumers Choose. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Business Travelers Loyalty and DemographicsUser-Generated Content and Lodging Performance; Conclusions from This Research; Reputation and Revenue Management Systems; Conclusion; Additional Reading; Revenue Management Perspectives: A Case for TripAdvisor Rank; Chapter 5: Integrating Revenue Management and Marketing*; A Vision for Integrated Marketing and Revenue Management; Limitations of the Revenue Management Approach; Understanding Marketing Data and Analytics; Integrating Revenue Management and Marketing Decisions; Achieving the Vision; A Word of Caution; Conclusion; Additional Reading. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | NoteChapter 6: Total Hotel Revenue Management; Revenue Management Beyond Rooms: A Process*; Guest-Centric Revenue Management; What Is the Goal of Total Hotel Revenue Management?; Putting It All Together; Conclusion; Additional Reading; Note; Part Three: The Future of Revenue Management: Pricing as a Business Strategy; Chapter 7: Pricing as a Strategic Tool*; Strategy Considerations; Pricing to Support Business Strategies; How to Be More Strategic in Pricing; Benefits of Strategic Pricing; Conclusion; Additional Reading; Revenue Management Perspectives: ADR versus Market Share; Notes. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 8: The Path to Personalization: Revenue Management's Contribution to the New Guest Experience*Personalization, a Vision; Moving Past Traditional Web Analytics to Digital Intelligence1; Integrated Data for Digital Intelligence; Revenue Management Supporting the Personalization Vision; How Do We Get Started?; Examples of Starting on the Path to Personalization; Profiling versus Tracking Behavior: A Cautionary Tale; Final Advice for Revenue Managers; Additional Reading; Revenue Management Perspectives: Convergence of Digital Marketing and Revenue Management; Notes. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Take control of revenue management in the new hotel economy. Hotel Pricing in a Social World: Driving Value in the Digital Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market.-Leverage original research, case studies, and industry examples to understand the practical application of key concepts -Explore current market conditions that have an impact on revenue management -Consider how advances in data management, analytics, and data visualization can impact revenue management practices -Identify how revenue management can help you take advantage of market opportunities and overcome challenges. Hotel Pricing in a Social World: Driving Value in the Digital Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hotels |
| General subdivision | Rates. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Online social networks |
| General subdivision | Economic aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Revenue management. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | H�otels |
| General subdivision | Tarifs. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | R�eseaux sociaux (Internet) |
| General subdivision | Aspect �economique. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce �electronique. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Rentabilit�e |
| General subdivision | Gestion. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SCIENCE |
| General subdivision | Earth Sciences |
| -- | Geography. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TRAVEL |
| General subdivision | Budget. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TRAVEL |
| General subdivision | Hikes & Walks. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TRAVEL |
| General subdivision | Museums, Tours, Points of Interest. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TRAVEL |
| General subdivision | Parks & Campgrounds. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hotels |
| General subdivision | Rates |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Revenue management |
| Source of heading or term | fast |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Hotel pricing in a social world (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCFYWPgJTRvbQfXkhkKPfFX |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | McGuire, Kelly Ann. |
| Title | Hotel pricing in a social world. |
| Place, publisher, and date of publication | Hoboken, New Jersey : John Wiley & Sons, Inc., [2016] |
| International Standard Book Number | 9781119129967 |
| Record control number | (DLC) 2015033007 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119162285">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119162285</a> |
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