The marketing of technology intensive products and services : (Record no. 11905)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
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| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130316r20132008enk ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EBLCP |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | EBLCP |
| Modifying agency | OCLCQ |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118557655 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118557654 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118617779 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118617770 |
| Qualifying information | (electronic bk.) |
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| OCLC library identifier | AU@ |
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| OCLC library identifier | GBVCP |
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| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | GBVCP |
| System control number | 863146309 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)830161666 |
| Canceled/invalid control number | (OCoLC)992928322 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HC79.H53 |
| Item number | C67 2008 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 078000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Corsi, Patrick. |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing of technology intensive products and services : |
| Remainder of title | driving innovations for non-marketers / |
| Statement of responsibility, etc. | Patrick Corsi, Mike Dulieu. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (258 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | ISTE |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover; The Marketing of Technology Intensive Products and Services; Title Page; Copyright Page; Table of Contents; Preface; Introduction and Overview; Part 1. Generating Value from Innovation; Chapter 1. The New Operating Context; 1.1. Where the future can be invented; 1.2. Understanding the new world; 1.3. From shortage of resources to a surplus of abundance; 1.4. Three economic eras, three marketing attitudes; Chapter 2. A Few Key Points a Technical Manager Should Know; 2.1. The only sure thing about innovation is that it is about change; 2.2. Change is about the organization itself. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 2.3. What are they?2.4. The intimate relationship between innovation and competition; 2.5. To be good technically is valuable for the enterprise only if it is also good at marketing; 2.6. Marketing reinvents industry; 2.7. Diffusion of innovation is a non-linear phenomenon; 2.8. As a consequence, models must deal with discontinuity; 2.9. Modern society favors a culture of earliness; 2.10. Keeping afloat with derivatives; 2.11. Make a journey to get from idea to market; 2.12. As old problems get new solutions, old markets get new products; 2.13. New problems that affect market issues. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 2.13.1. New problem 1: superior technologies are no longer enough2.13.2. New problem 2: the growing number of new technologies leads to a new uncertainty; 2.13.3. Sharing knowledge is today's only power; 2.13.4. Time is only an equally shared resource; 2.13.5. The acceleration in technology change: how can it be measured?; 2.13.6. What to do in that context; 2.13.6.1. Attitude 1: anticipate demand; 2.13.6.2. Attitude 2: explore alternate scenarios of usage; 2.13.7. Illustration: the case of electronic commerce; Chapter 3. Understanding the Customer; 3.1. The changing role of the salesman. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 3.2. Needs and wants in the future: how do we assess them?3.3. Some possible sources; Chapter 4. Business Models: the Engines of the New Economy; 4.1. The role of the salesman; 4.2. Purpose and value of a business model; 4.3. The notion of business modeling has evolved; 4.3.1. Evolution of business modeling over recent years; 4.3.2. Evolution of the underpinning value modeling; 4.3.3. An enlightened glimpse of turn-of-the-century dotcoms and their business models; 4.3.4. Consequences of the above evolutions; 4.3.5. Revisiting classical economy principles first. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 4.3.6. Opening up to a 3D ternary view4.3.7. Some incidences of opening up to the 3D ternary view; 4.3.8. Deepening the discussion; 4.3.9. Evolving from the binary model; 4.3.10. Some conditions for the 3-tier movement; 4.3.11. Scoping the problem of business modeling; 4.3.11.1. Four generic components in business modeling; 4.3.11.2. The preemption of the virtual over the physical is only relative; 4.3.11.3. Four predictability attributes that business models may; 4.3.11.4. Four adjustable field attributes attached to any business model. |
| 500 ## - GENERAL NOTE | |
| General note | 4.3.11.5. Three generic archetypes for business modeling activity. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | High technology industries |
| General subdivision | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Distribution. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | General. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | High technology industries |
| General subdivision | Marketing |
| Source of heading or term | fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dulieu, Mike. |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | The marketing of technology intensive products and services (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCGq7H3TBDfMptHB8fG4kj3 |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Corsi, Patrick. |
| Title | Marketing of Technology Intensive Products and Services : The Effectiveness of Strategic Intelligence and Its Impact on the Performance of Organizations. |
| Place, publisher, and date of publication | London : Wiley, �2013 |
| International Standard Book Number | 9781848211049 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | ISTE. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118557655">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118557655</a> |
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