Decoded : (Record no. 11853)
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| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125535.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130111s2013 enk ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013001508 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
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| Transcribing agency | DLC |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119208341 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119208343 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118345580 |
| Qualifying information | (pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118345584 |
| Qualifying information | (pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118345597 |
| Qualifying information | (epub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118345592 |
| Qualifying information | (epub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118345573 |
| Qualifying information | (mobi) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118345576 |
| Qualifying information | (mobi) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781118345603 |
| Qualifying information | (cloth ; |
| -- | alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1118345606 |
| Qualifying information | (cloth alk. paper) |
| 024 8# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 99954309674 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
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| OCLC library identifier | DEBBG |
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| OCLC library identifier | DEBSZ |
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| OCLC library identifier | AU@ |
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| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)824120035 |
| Canceled/invalid control number | (OCoLC)826854579 |
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| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | CL0500000353 |
| Source of stock number/acquisition | Safari Books Online |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | FBCD6281-B976-4D86-B1F5-C7DCBF70D6F6 |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 016000 |
| Source | bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/342 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barden, Phil, |
| Dates associated with a name | 1959- |
| 245 10 - TITLE STATEMENT | |
| Title | Decoded : |
| Remainder of title | the science behind why we buy / |
| Statement of responsibility, etc. | Phil Barden. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Chichester, West Sussex : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons Ltd., |
| Date of production, publication, distribution, manufacture, or copyright notice | [2013] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record and CIP data provided by publisher. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. He deciphers the 'secret codes' of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. - Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy - Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. - The first book to apply Daniel Kahneman's Nobel Prize-winning work to marketing and advertising - Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R & D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the 'why' behind consumer behaviour. - Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman, Ogilvy Group UK - Full colour throughout. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover; Title page; Copyright page; Contents; Foreword; Preface; 1: Decision Science; Let there be light!; Decision science and economics merge; A science-based framework for marketing; The (almost) unlimited capacity of the autopilot; What fires together wires together; Framing -- the autopilot frames our experience; Why we underestimate the influence of the implicit level; Decoding the autopilot; 2: The Moment of Truth; The neuro-logic of a purchase decision; How to increase value; Price can increase perceived value; Language can increase perceived value; Reducing perceived cost. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Money is not the only costValue-cost relation is relative; Occasion-based marketing; 3: Decoding the Interface; The power of perception; The eye is not a camera; Recognition -- what is it?; Recognition is also based on contextual cues; Concepts -- what does it stand for?; New and consistent -- squaring the circle?; Value-based attention: What we want is what we see; The 'pop-out' effect -- attention is also triggered by contrast; Perceptual fluency adds value; Faces are of high value; Price sensor -- the sixth sense; 4: Optimizing the Path to Purchase. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Decision interfaces influence purchase decisions: a visit to the canteenInterfaces change behaviour without changing minds; Incremental innovations with huge impact; Principles of persuasive decision interfaces; Tangibility -- no signal no action; Immediacy -- I want it NOW!; Certainty -- the bird in the hand; How it all works together; Heuristics work internationally; 5: Goals; Goal value -- the driver of motivated behaviour; Goals drive attention; Implicit goal pursuit: goals can be activated and monitored on autopilot; Relevance -- purchase as a means to an end; Brands serve consumer goals. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | We buy expected goal achievementThe two levels of goal value; Decoding implicit goals; Maximizing relevance and differentiation: goal-based brand propositions; 6: From Positioning to Touchpoints; Closing the implementation gap; Why 'emotion' does not help; Goals guide implementation because they are linked to signals; People buy categories first; Guidance beyond formalism; degree -- how to avoid goal dilution; Borrowed memory -- the source of objectivity; Borrowed memories are culture specific; Baked in -- signals determine credibility; The bottom-up approach to credible propositions. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Embodied cognition -- our body thinks as wellClosing Remarks; Acknowledgements; Recommended Reading; Index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Psychological aspects. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consommateurs |
| General subdivision | Comportement. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Aspect psychologique. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Consumer Behavior. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Psychological aspects |
| Source of heading or term | fast |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Decoded (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCG4bm63VDmp39P6C6KkX7d |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Barden, Phil. |
| Title | Decoded. |
| Place, publisher, and date of publication | Chichester, West Sussex : John Wiley & Sons Ltd., [2013] |
| International Standard Book Number | 9781118345603 |
| Record control number | (DLC) 2013000333 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208341">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208341</a> |
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