Kellogg on advertising & media : (Record no. 11806)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 04989cam a2200805 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn803370076 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125535.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120802s2008 njua ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TEFOD |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | TEFOD |
| Modifying agency | OCLCQ |
| -- | N$T |
| -- | DEBSZ |
| -- | RECBK |
| -- | OCLCF |
| -- | LGG |
| -- | B24X7 |
| -- | YDXCP |
| -- | TEFOD |
| -- | DG1 |
| -- | OCLCQ |
| -- | OCL |
| -- | OCLCQ |
| -- | DEBBG |
| -- | AGLDB |
| -- | DG1 |
| -- | LIP |
| -- | MERUC |
| -- | OCLCQ |
| -- | INARC |
| -- | VTS |
| -- | REC |
| -- | AU@ |
| -- | COO |
| -- | OCLCQ |
| -- | U3W |
| -- | STF |
| -- | OCLCQ |
| -- | M8D |
| -- | UKAHL |
| -- | LUN |
| -- | OCLCQ |
| -- | OCLCO |
| -- | OCLCQ |
| -- | S2H |
| -- | OCLCO |
| -- | OCLCQ |
| -- | VI# |
| -- | OCLCO |
| 019 ## - | |
| -- | 556973034 |
| -- | 864913139 |
| -- | 961663916 |
| -- | 962689411 |
| -- | 992819100 |
| -- | 1035911348 |
| -- | 1244858769 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119198154 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119198151 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118429112 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118429117 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470119860 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0470119861 |
| 028 01 - PUBLISHER OR DISTRIBUTOR NUMBER | |
| Publisher or distributor number | EB00063630 |
| Source | Recorded Books |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000055823705 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 000940446 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHVBK |
| System control number | 480207461 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043057234 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043394938 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 397004141 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 446449369 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 485025612 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | GBVCP |
| System control number | 856570257 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 15270356 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)803370076 |
| Canceled/invalid control number | (OCoLC)556973034 |
| -- | (OCoLC)864913139 |
| -- | (OCoLC)961663916 |
| -- | (OCoLC)962689411 |
| -- | (OCoLC)992819100 |
| -- | (OCoLC)1035911348 |
| -- | (OCoLC)1244858769 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | B8138F9F-A95C-4B5E-9359-C43244A15C9B |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5826.5 |
| Item number | .K46 2008eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 002000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1/11 |
| Edition number | 22 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 245 00 - TITLE STATEMENT | |
| Title | Kellogg on advertising & media : |
| Remainder of title | the Kellogg School of Management / |
| Statement of responsibility, etc. | edited by Bobby J. Calder. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Kellogg on advertising and media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | �2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xi, 292 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 340 ## - PHYSICAL MEDIUM | |
| Color content | polychrome |
| Source | rdacc |
| 340 ## - PHYSICAL MEDIUM | |
| -- | illustration |
| Source | rdaill |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Source | rdaft |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Advertising and Media / Bobby J. Calder -- Media Engagement and Advertising Effectiveness / Bobby J. Calder and Edward C. Malthouse -- Making TV a Two-Way Street: Changing Viewer Engagement through Interaction / Michael Schreiber -- Advertising in the World of New Media /Scott Berg -- Reinvention of TV Advertising / Claudio Marcus -- Developments in Audience Measurement and Research / James Webster -- Rethinking Message Strategies: The Difference between Thin and Thick Slicing / Angela Lee -- Managing the Unthinkable: What to Do When a Scandal Hits Your Brand / Michelle Roehm and Alice M. Tybout -- Managing Public Reputation / Daniel Diermeier -- The Contribution of Public Relations in the Future / Clarke Caywood -- Using Three I Media in Business-to-Business Marketing / James Newcomb -- Communicating with Customers / Charles Spinosa, David Le Brocquy, and Bobby J. Calder -- Changing the Company / Julie Roehm -- The Integration of Advertising and Media Content: Ethical and Practical Considerations / Richard Kolsky and Bobby J. Calder. |
| 520 1# - SUMMARY, ETC. | |
| Summary, etc. | "This book is the ultimate guide to communicating with consumers in today's advertising and media climate." "Most marketers today face strong competition from products that are well positioned and high-quality. The job of marketing communications is increasingly to find ways of not just delivering an ad message but also of engaging the consumer, of getting the consumer to feel the brand is relevant to their lives. This cutting-edge book from world-renowned Kellogg faculty and leading practitioners explains the exciting new ways advertising and media are doing just that."--Jacket |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Plans m�edias. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Advertising & Promotion. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning |
| Source of heading or term | fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Calder, Bobby J. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | J.L. Kellogg Graduate School of Management. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Title | Kellogg on advertising & media. |
| Place, publisher, and date of publication | Hoboken, N.J. : John Wiley & Sons, �2008 |
| International Standard Book Number | 9780470119860 |
| Record control number | (DLC) 2007052392 |
| -- | (OCoLC)185123447 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119198154">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119198154</a> |
| 938 ## - | |
| -- | Askews and Holts Library Services |
| -- | ASKH |
| -- | AH24099807 |
| 938 ## - | |
| -- | Books 24x7 |
| -- | B247 |
| -- | bkb00024326 |
| 938 ## - | |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 492773 |
| 938 ## - | |
| -- | Internet Archive |
| -- | INAR |
| -- | kelloggonadverti00cald |
| 938 ## - | |
| -- | Recorded Books, LLC |
| -- | RECE |
| -- | rbeEB00063630 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 12624602 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 9659650 |
| 994 ## - | |
| -- | 92 |
| -- | INLUM |
No items available.