The social media handbook for financial advisors : (Record no. 11761)
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| control field | ocn780415823 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125534.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120316s2012 nju o 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012011615 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | DLC |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118240861 |
| Qualifying information | (epub) |
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| International Standard Book Number | 1118240863 |
| Qualifying information | (epub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118228647 |
| Qualifying information | (pdf) |
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| International Standard Book Number | 1118228642 |
| Qualifying information | (pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118265826 |
| Qualifying information | (mobipocket) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118265823 |
| Qualifying information | (mobipocket) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118531792 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118531795 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781118208014 |
| Qualifying information | (cloth) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHBIS |
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| OCLC library identifier | DEBBG |
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| OCLC library identifier | DEBBG |
| System control number | BV043394356 |
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| OCLC library identifier | NZ1 |
| System control number | 14829550 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 15340283 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)780415823 |
| Canceled/invalid control number | (OCoLC)992932010 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | EA97E938-98A7-449B-8F3F-E5FFD219E33C |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HG179.5 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 036000 |
| Source | bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 332.6068/8 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Halloran, Matthew. |
| 245 14 - TITLE STATEMENT | |
| Title | The social media handbook for financial advisors : |
| Remainder of title | how to use Facebook, Twitter, and LinkedIn to build and grow your business / |
| Statement of responsibility, etc. | Matthew Halloran and Crystal Thies. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Bloomberg Press, Wiley, |
| Date of publication, distribution, etc. | �2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Bloomberg financial series |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record and CIP data provided by publisher. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Social Media Handbook for Financial Advisors: How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business; Contents; Foreword; A Perspective on Social Media; Introduction; Why This Book?; Why These Authors?; Why This Approach?; How This Book Is Organized; Part I: Introduction to Social Media; Chapter 1: Compliance; Compliance and FINRA Licensed Advisors; Compliance and SEC Licensed Advisors; Testimonials; What Should I Do if I'm Not Allowed to Use Social Media?; How Does This Work?; Final Thoughts; Chapter 2: Creating Rapport Online; The Three Cs; Connect; Communicate. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ComfortFinal Thoughts; Chapter 3: Lessons Learned from Social Media; Lesson #1: People Can Only See Words; Lesson #2: Social Media is More About Listening; Lesson #3: To Be Successful, You Must Be A Social Media Giver; Lesson #4: Keep Sales Messaging to a Minimum; Final Thoughts; Chapter 4: Give Something for Nothing; Internet Resources; Tweet; Facebook; LinkedIn; Final Thoughts; Chapter 5: The Disciplined Approach; Streamlining Use of Social Media; Managing Time; Social Media Dashboards; Final Thoughts; Part II: Twitter; Chapter 6: Why Twitter?; Texting and Tweeting; Setting Up Your Account. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Step 1: RegistrationStep 2: Choosing Tweeps to Follow; Step 3: Setting Up Your ProfileTwitter; Step 4: Twitter Tools; Final Thoughts; Chapter 7: Marketing on Twitter; Regulations and Restrictions; Twellow; Formulists and Bitly; Two Recommended Tools; Unfollowing and Blocking; Tweet Scheduler and TweetDeck; Self-Marketing Tweets; Final Thoughts; Chapter 8: Getting Leads from Twitter; Twitter: A Driving Force; More on Lead Generation; Final Thoughts; Chapter 9: Public Relations on Twitter; Tweet Grader; Muck Rack; Making News through Twitter; Final Thoughts; Part III: Facebook. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 10: Why Facebook?Statistics; Building Your Page; Step 1: Friends; Step 2: Profile Information; Step 3: Profile Picture; Working with Your Home Page; Controls; How Control Settings Help Your Marketing Plan; The Power of Advertisements!; The Facebook Fan Page; The Company Page; Timeline; Final Thoughts; Chapter 11: How to Advertise on Facebook; Facebook Insights; Advertising on Facebook; Demographics; Pricing and Scheduling; Feedback; Final Thoughts; Chapter 12: Facebook Applications and Tools; Advanced Facebook Applications; Video Apps; Creating Events; More Facebook Apps; Polls. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Extended InfoFinal Thoughts; Chapter 13: Public Relations on Facebook; Making Use of the Groups Platform; More Ways to Get Noticed; Be Proactive; Final Thoughts; Part IV: LinkedIn; Chapter 14: Why LinkedIn?; You Can Control Referrals; LinkedIn Members Are More Affluent; Financial Advisors Are Having Success With LinkedIn; Final Thoughts; Chapter 15: Setting Up Your LinkedIn Account; Joining LinkedIn; Final Thoughts; Chapter 16: Building an Effective LinkedIn Profile; Search Engine Optimization (SEO); Experience; Education; Adding Certifications, Designations, and Licenses; Name. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. The opportunities these platforms present for financial advisors are huge, but most advisors have no idea how to use them to build bigger, stronger client bases. The Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business shows how to make t. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Financial planners |
| General subdivision | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investment advisors |
| General subdivision | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Financial services industry |
| General subdivision | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | M�edias sociaux. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing sur Internet. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | social media. |
| Source of heading or term | aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Investments & Securities |
| -- | General. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| Source of heading or term | fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thies, Crystal. |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | The Social Media Handbook for Financial Advisors (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCYmdh4xcDX4vKhmckfBdcP |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Halloran, Matthew. |
| Title | Social media handbook for financial advisors. |
| Place, publisher, and date of publication | Hoboken, N.J. : John Wiley & Sons, �2012 |
| International Standard Book Number | 9781118208014 |
| Record control number | (DLC) 2012010362 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118531792">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118531792</a> |
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