Launch : (Record no. 11673)
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| fixed length control field | 07562cam a2201057Ma 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn747412595 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125533.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110325s2011 njua ob 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011012873 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | E7B |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | E7B |
| Modifying agency | OCLCQ |
| -- | UKMGB |
| -- | YDXCP |
| -- | UMI |
| -- | COO |
| -- | N$T |
| -- | B24X7 |
| -- | REDDC |
| -- | OCLCQ |
| -- | DEBSZ |
| -- | OCLCQ |
| -- | OCLCF |
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| -- | UKDOC |
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| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015758053 |
| Source | Uk |
| 019 ## - | |
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| -- | 816850832 |
| -- | 923652383 |
| -- | 961633790 |
| -- | 962690215 |
| -- | 1103269239 |
| -- | 1129357486 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119202493 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119202493 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118102763 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118102762 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118102770 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118102770 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118102789 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118102787 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781118027233 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 111802723X |
| Qualifying information | (hardback) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000052898881 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000053271712 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
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| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 000938159 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHVBK |
| System control number | 480184666 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV041909435 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043393449 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 372899765 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 396994393 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 485005859 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)747412595 |
| Canceled/invalid control number | (OCoLC)743204983 |
| -- | (OCoLC)757516373 |
| -- | (OCoLC)811493780 |
| -- | (OCoLC)816850832 |
| -- | (OCoLC)923652383 |
| -- | (OCoLC)961633790 |
| -- | (OCoLC)962690215 |
| -- | (OCoLC)1103269239 |
| -- | (OCoLC)1129357486 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | CL0500000114 |
| Source of stock number/acquisition | Safari Books Online |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .S755 2011eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 078000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | BUS043000 |
| Number source | bisacsh |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stelzner, Michael A. |
| 245 10 - TITLE STATEMENT | |
| Title | Launch : |
| Remainder of title | how to quickly propel your business beyond the competition / |
| Statement of responsibility, etc. | Michael A. Stelzner. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xv, 255 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Successful marketers share something in common-they produce engaging and interesting content that meets the insatiable demand for "how to" information. The best marketers don't need to sell themselves; instead, they demonstrate their expertise by the content they produce, the ideas they showcase, the success stories they share, and the people they attract. By giving a platform to other successful peers, marketers can build strategic alliances, quickly grow a large following, and dominate their industry. The book teaches how to successfully build your own platform through content marketing while praising and working with competitors. It teaches skills that when applied, will cause peers and industry power players to seek opportunities to partner with your business. The book explains how to(a) create excellent content OR talk about excellent content, (b) get content in front of the right people, (c) capture names and grow a following, (d) use leverage to build partnerships and relationships, (e) sell, and(f) repeat the process. Following a combination of the methods outlined in this book will bring you both a large community of potential customers as well as an understanding of how to best sell and promote yourself to this valuable group"-- |
| Assigning source | Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | LAUNCH HOW TO QUICKLY PROPEL YOUR BUSINESS BEYOND THE COMPETITION; Contents; Preface; Acknowledgments; 1 Rockets Don't Fly Themselves; The Problem with Marketing; The Internet as the Great Paralyzer; Meet the Enemy: Channel Overload Syndrome; Do People Really Trust Your Business?; Introducing the Elevation Principle; Elements of the Elevation Principle; Why the Formula Works; 2 Starting Your Mission Plan; Establishing Your Clear Vision; Crafting Measurable Goals; Setting Your Course Trajectory; 3 Finding Inspiration by Looking Outward; Identifying Role Models; Leveraging Inspirational Content. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Setting Up an Idea VaultCreating a Discovery System; Why the Outward Focus?; 4 Leveraging the Power of Other People; The Power of Other People; Who Do You Want to Reach?; Developing Profiles for Your Ideal Reader Base; How to Identify the Problems and Desires of Your Reader Base; What Problems Are They Facing?; Working with Outside Experts; Leveraging Fire Starters; Why Focus on Other People?; 5 Actively Engaging Other People; Reciprocity Marketing; The Importance of Giving Genuine Gifts; Using Social Proof; Moving People to Action; Why Engage?; 6 Making Content the Fuel of Your Marketing. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Proof That Content WorksWhat Makes for Great Content?; Creating an Editorial Guide; Mapping an Editorial Calendar; Why Content?; 7 Creating and Using Primary Fuel; What Is Primary Fuel?; Comprehensive How-to Articles; Expert Interviews; Reviews; Case Studies; News Stories; Contrarian Stories; 8 Creating and Using Nuclear Fuel; What Is Nuclear Fuel?; Reports Based on Surveys; White Papers; Top 10 Contests; Micro Events; 9 How to Employ Marketing; What Does ''Caging Marketing Messages'' Mean?; How to Employ Marketing Messages; The Last Word: The Elevation Principle Revisited. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Appendices: Primary Fuel Content SamplesAppendix A: Comprehensive How-to Article; Appendix B: Expert Interview; Appendix C: Review; Appendix D: Case Study; Appendix E: Contrarian Story; Glossary; About the Author; Discover More About the Elevation Principle; Index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business networks |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial promotion. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Gestion. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | R�eseaux d'affaires |
| General subdivision | Gestion. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Promotion industrielle. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing. |
| Source of heading or term | aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Distribution. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | General. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business networks |
| General subdivision | Management |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| General subdivision | Management |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial promotion |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Source of heading or term | fast |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Launch (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCGpt7byyQRpH7yxJDt48YP |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Stelzner, Michael A. |
| Title | Launch. |
| Place, publisher, and date of publication | Hoboken, N.J. : Wiley, 2011 |
| Record control number | (DLC) 2011012873 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119202493">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119202493</a> |
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