Marketing 3.0 : (Record no. 11659)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125533.0 |
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| fixed length control field | 100920s2010 nju o 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IDEBK |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | IDEBK |
| Modifying agency | OCLCQ |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470609668 |
| Qualifying information | (e-book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470609664 |
| Qualifying information | (e-book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470598825 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1282687506 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781282687509 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786612687501 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 6612687509 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
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| OCLC library identifier | NZ1 |
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| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)733730081 |
| Canceled/invalid control number | (OCoLC)609862647 |
| -- | (OCoLC)631235214 |
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| -- | (OCoLC)768204557 |
| -- | (OCoLC)816568107 |
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| -- | (OCoLC)961493541 |
| -- | (OCoLC)962625724 |
| -- | (OCoLC)990666206 |
| -- | (OCoLC)1096215402 |
| -- | (OCoLC)1162393995 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415?b.K68eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing 3.0 : |
| Remainder of title | from products to customers to the human spirit / |
| Statement of responsibility, etc. | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons |
| Date of production, publication, distribution, manufacture, or copyright notice | [2010] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | �2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (256 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | data file |
| Source | rda |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Preface -- About the Authors -- Part I Trends -- Chapter One Welcome to Marketing 3.0 -- Chapter Two Future Model for Marketing 3.0 -- Part II Strategy -- Chapter Three Marketing the Mission to the Consumers -- Chapter Four Marketing the Values to the Employees -- Chapter Five Marketing the Values to the Channel Partners -- Chapter Six Marketing the Vision to the Shareholders -- Part III Application -- Chapter Seven Delivering Socio-Cultural Transformation -- Chapter Eight Creating Emerging Market Entrepreneurs -- Chapter Nine Striving for Environmental Sustainability -- Chapter Ten Putting It All Together -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Understand the next level of marketing The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru PhilipKotler explains why the future of marketing lies in creatingproducts, services, and company cultures that inspire, include, andreflect the values of target customers. Explains the future of marketing, along with why most marketersare stuck in the pastExamines companies that are ahead of the curve, such as S.C. JohnsonKotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstratetheir relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front ofthis new tide sweeping through the nature of marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing. |
| Source of heading or term | aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | General. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Distribution. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | fast |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic resource. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan, |
| Dates associated with a name | 1947- |
| Relator term | author. |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PBJfWWJMTbCX7KWW6TJyWXd |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan, |
| Relator term | author. |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Marketing 3.0 (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCFxrJGjb9cCcJGbqtG6RJC |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 0# - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 9780470598825 |
| 776 0# - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 9781118257883 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257883">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257883</a> |
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