The handbook of online and social media research : (Record no. 11571)
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| fixed length control field | 101011s2010 enk ob 001 0 eng d |
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| Original cataloging agency | N$T |
| Language of cataloging | eng |
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| National bibliography number | GBC077694 |
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| Record control number | 019817523 |
| Source | Uk |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470972335 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470972335 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470971376 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470971371 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119206118 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119206111 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470710401 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0470710403 |
| Qualifying information | (hardback) |
| 024 8# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 9786612783548 |
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| OCLC library identifier | UKMGB |
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| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)669491770 |
| Canceled/invalid control number | (OCoLC)669749928 |
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| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 278354 |
| Source of stock number/acquisition | MIL |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 3F493C5C-5F15-4E84-8843-099FFB117ED3 |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .P66 2010eb |
| 070 ## - NATIONAL AGRICULTURAL LIBRARY CALL NUMBER | |
| Classification number | HF5415.2.P66 2010 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043060 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Edition number | 22 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Poynter, Ray. |
| 245 14 - TITLE STATEMENT | |
| Title | The handbook of online and social media research : |
| Remainder of title | tools and techniques for market researchers / |
| Statement of responsibility, etc. | Ray Poynter. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, West Sussex, U.K. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xix, 441 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research"--Provided by publisher. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"--Provided by publisher. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I Online Quantitative Survey Research -- 1. Overview of Online Quantitative Research -- 2. Web Survey Systems -- 3. Designing Online Surveys -- 4. Working with Panels and Databases -- 5. Running an Online Survey and Summary -- PART II Qualitative Research -- 6. Overview of Online Qualitative Research -- 7. Online Focus Groups -- 8. Bulletin Board Groups and Parallel IDIs -- 9. Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III Social Media -- 10. Participatory Blogs as Research Tools -- 11. Online Research Communities/MROCs -- 12. Blog and Buzz Mining -- 13. Other Social Media Topics and Summary -- PART IV Research Topics -- 14. Specialist Research Areas -- 15. Website Research -- 16. Research Techniques and Approaches -- 17. The Business of Market Research -- PART V Breaking News! -- 18. NewMR -- 19. Trends and Innovations -- 20. An Overview of Online and Social Media Research. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet searching. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social Media |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Recherche. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | M�edias sociaux. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Recherche sur Internet. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | social media. |
| Source of heading or term | aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | Research. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet searching |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| Source of heading or term | fast |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | The handbook of online and social media research (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCH46xbPfbtPmPTRGb9J7HC |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Poynter, Ray. |
| Title | Handbook of online and social media research. |
| Place, publisher, and date of publication | Chichester, West Sussex, U.K. : Wiley, 2010 |
| International Standard Book Number | 9780470710401 |
| Record control number | (DLC) 2010026276 |
| -- | (OCoLC)643082473 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206118">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206118</a> |
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