Positioning for professionals : (Record no. 11552)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 06104cam a2200949 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn656365669 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125532.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100817s2010 nju ob 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010021337 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | N$T |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | N$T |
| Modifying agency | EBLCP |
| -- | CDX |
| -- | YDXCP |
| -- | UMI |
| -- | OCLCQ |
| -- | MHW |
| -- | E7B |
| -- | OCLCQ |
| -- | REDDC |
| -- | OCLCQ |
| -- | DEBSZ |
| -- | OCLCQ |
| -- | OCLCO |
| -- | IDEBK |
| -- | OCLCF |
| -- | DEBBG |
| -- | DG1 |
| -- | COO |
| -- | OCLCQ |
| -- | AZK |
| -- | COCUF |
| -- | DG1 |
| -- | MOR |
| -- | Z5A |
| -- | LIP |
| -- | ZCU |
| -- | OCLCQ |
| -- | MERUC |
| -- | OCLCQ |
| -- | U3W |
| -- | OCLCQ |
| -- | STF |
| -- | WRM |
| -- | NRAMU |
| -- | XOS |
| -- | ICG |
| -- | VT2 |
| -- | OCLCQ |
| -- | XC$ |
| -- | WYU |
| -- | TKN |
| -- | UAB |
| -- | OCLCQ |
| -- | DKC |
| -- | AU@ |
| -- | OCLCQ |
| -- | C6I |
| -- | OCLCQ |
| -- | VLY |
| -- | OCLCO |
| -- | UKUAL |
| -- | UKAHL |
| -- | OCLCO |
| -- | DG1 |
| -- | OCLCQ |
| -- | OCLCO |
| -- | OCLCL |
| -- | OCLCQ |
| -- | OCLCL |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB055543 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015540950 |
| Source | Uk |
| 019 ## - | |
| -- | 679602769 |
| -- | 748213089 |
| -- | 816565178 |
| -- | 961529175 |
| -- | 962629683 |
| -- | 992839525 |
| -- | 1055387960 |
| -- | 1066512155 |
| -- | 1081232100 |
| -- | 1103272654 |
| -- | 1129365700 |
| -- | 1162050522 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470877517 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470877510 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119199939 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 111919993X |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1282653997 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781282653993 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786612653995 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 661265399X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470587157 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0470587156 |
| Qualifying information | (hardback) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000053276858 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000065313844 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 000936438 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHVBK |
| System control number | 480167451 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV041907551 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043392111 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV044144938 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 372908381 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 39639972X |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 484991981 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | HEBIS |
| System control number | 299813746 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 13540144 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000066260519 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000067107715 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)656365669 |
| Canceled/invalid control number | (OCoLC)679602769 |
| -- | (OCoLC)748213089 |
| -- | (OCoLC)816565178 |
| -- | (OCoLC)961529175 |
| -- | (OCoLC)962629683 |
| -- | (OCoLC)992839525 |
| -- | (OCoLC)1055387960 |
| -- | (OCoLC)1066512155 |
| -- | (OCoLC)1081232100 |
| -- | (OCoLC)1103272654 |
| -- | (OCoLC)1129365700 |
| -- | (OCoLC)1162050522 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | CL0500000077 |
| Source of stock number/acquisition | Safari Books Online |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .W55 2010eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 002000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 22 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Williams, Tim, |
| Dates associated with a name | 1954- |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCjCjdtY4BjPBmxdXmt3CwC |
| 245 10 - TITLE STATEMENT | |
| Title | Positioning for professionals : |
| Remainder of title | how professional knowledge firms can differentiate their way to success / |
| Statement of responsibility, etc. | Tim Williams. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | �2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (188 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Wiley advisor |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."-- |
| Assigning source | Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 173-178) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success; Contents; Introduction; Chapter 1: Size Is Not a Strategy; Chapter 2: How and Why Brands Become Homogenized; Chapter 3: The Mature Company's Identity Crisis; Chapter 4: Expanding Your Business By Narrowing Your Focus; Chapter 5: Positioning as the Centerpiece of Business Strategy; Chapter 6: Building Brand Boundaries; Chapter 7: Validating Your Value Proposition; Chapter 8: Without Execution, There Is No Strategy; Chapter 9: Getting Paid for Creating Value. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Success in business. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strat�egie de marque. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Succ�es dans les affaires. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | branding. |
| Source of heading or term | aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Advertising & Promotion. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Success in business |
| Source of heading or term | fast |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Positioning for professionals (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCGqwFgcbKKd386HYX3vXgq |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Williams, Tim, 1954- |
| Title | Positioning for professionals. |
| Place, publisher, and date of publication | Hoboken, N.J. : Wiley, �2010 |
| International Standard Book Number | 9780470587157 |
| Record control number | (DLC) 2010021337 |
| -- | (OCoLC)503075883 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Wiley advisor. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199939">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199939</a> |
| 938 ## - | |
| -- | Askews and Holts Library Services |
| -- | ASKH |
| -- | AH13354111 |
| 938 ## - | |
| -- | Coutts Information Services |
| -- | COUT |
| -- | 14244977 |
| 938 ## - | |
| -- | EBL - Ebook Library |
| -- | EBLB |
| -- | EBL547182 |
| 938 ## - | |
| -- | ebrary |
| -- | EBRY |
| -- | ebr10399050 |
| 938 ## - | |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 330329 |
| 938 ## - | |
| -- | ProQuest MyiLibrary Digital eBook Collection |
| -- | IDEB |
| -- | 265399 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 3349956 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 12657307 |
| 994 ## - | |
| -- | 92 |
| -- | INLUM |
No items available.