NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

Return on ideas : (Record no. 11515)

MARC details
000 -LEADER
fixed length control field 04622cam a2200829 a 4500
001 - CONTROL NUMBER
control field ocn646822284
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240523125532.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100712s2007 enka o 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2007004233
040 ## - CATALOGING SOURCE
Original cataloging agency N$T
Language of cataloging eng
Description conventions pn
Transcribing agency N$T
Modifying agency IDEBK
-- E7B
-- OCLCQ
-- REDDC
-- OCLCQ
-- OCLCF
-- YDXCP
-- MERUC
-- EBLCP
-- BTCTA
-- DEBSZ
-- UKDOC
-- DG1
-- OCLCQ
-- DEBBG
-- DG1
-- LIP
-- OCLCQ
-- U3W
-- OCLCQ
-- OCLCO
-- VHC
-- OCLCQ
-- OCLCO
-- OCLCQ
-- INARC
-- OCLCL
019 ## -
-- 243547505
-- 536159576
-- 609849667
-- 647769213
-- 1303457423
-- 1412559698
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119209157
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1119209153
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470512074
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470512075
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1282345559
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282345553
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786612345555
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 6612345551
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780470028575
Qualifying information (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0470028572
Qualifying information (cloth)
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000054973408
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHNEW
System control number 000935884
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHVBK
System control number 480161682
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBBG
System control number BV043391630
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBSZ
System control number 396312586
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBSZ
System control number 484987224
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier GBVCP
System control number 80330966X
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)646822284
Canceled/invalid control number (OCoLC)243547505
-- (OCoLC)536159576
-- (OCoLC)609849667
-- (OCoLC)647769213
-- (OCoLC)1303457423
-- (OCoLC)1412559698
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.15
Item number .N53 2007eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 062000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4/063
Edition number 22
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nichols, David,
Dates associated with a name 1967-
Real World Object URI https://id.oclc.org/worldcat/entity/E39PCjvkybF7vdQ3jGCCB3G4dP
245 10 - TITLE STATEMENT
Title Return on ideas :
Remainder of title a practical guide to making innovation pay /
Statement of responsibility, etc. David Nichols.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester, England ;
-- Hoboken, NJ :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. �2007.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xvi, 261 pages) :
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Print version record.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Return on Ideas; Contents; About the Author; Acknowledgements; 1. This is getting us nowhere; What is the problem? The Funnel; 2. How to navigate this book; Segmenting users; PART I: The Case Study; 3. The Calippo Shots story; PART II: The Challenge; 4. Innovation isn't working; PART III: The Core Idea; 5. A new innovation paradigm: The Rocket Motor; 6. Rocketing: Destination; 7. Rocketing: Combustion; 8. Rocketing: Nozzle; 9. Rocketing: Expander; PART IV: The Entertainment; 10. Ten innovations that make it look easy; PART V: The Practicalities; 11. Doing it faster; 12. Avoiding the pitfalls.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Appendix: Rocketing toolkitIndex.
520 ## - SUMMARY, ETC.
Summary, etc. Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P & G, Danone, Amex and Ben &
546 ## - LANGUAGE NOTE
Language note English.
590 ## - LOCAL NOTE (RLIN)
Local note John Wiley and Sons
Provenance (VM) [OBSOLETE] Wiley Online Library: Complete oBooks
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Diffusion of innovations.
650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Diffusion of Innovation
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Produits commerciaux
General subdivision Gestion.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Produits de marque.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Innovations
General subdivision Diffusion.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Structural Adjustment.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
Source of heading or term fast
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Diffusion of innovations
Source of heading or term fast
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
Source of heading or term fast
758 ## - RESOURCE IDENTIFIER
Relationship information has work:
Label Return on ideas (Text)
Real World Object URI https://id.oclc.org/worldcat/entity/E39PCG673QXtrkvbwBDf6Yd6Gb
Relationship https://id.oclc.org/worldcat/ontology/hasWork
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Nichols, David, 1967-
Title Return on ideas.
Place, publisher, and date of publication Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2007
International Standard Book Number 9780470028575
Record control number (DLC) 2007004233
-- (OCoLC)81252787
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209157">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209157</a>
938 ## -
-- 123Library
-- 123L
-- 9368
938 ## -
-- Baker and Taylor
-- BTCP
-- BK0007901301
938 ## -
-- EBL - Ebook Library
-- EBLB
-- EBL470669
938 ## -
-- EBSCOhost
-- EBSC
-- 323219
938 ## -
-- YBP Library Services
-- YANK
-- 3036097
938 ## -
-- YBP Library Services
-- YANK
-- 12599108
938 ## -
-- Internet Archive
-- INAR
-- returnonideaspra0000nich
994 ## -
-- 92
-- INLUM

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