The price advantage / (Record no. 11498)
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| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5416.5 |
| Item number | .M365 2010a |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 058010 |
| Source | bisacsh |
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| Classification number | 658.816 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 85.25 |
| Number source | bcl |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baker, Walter L. |
| 245 14 - TITLE STATEMENT | |
| Title | The price advantage / |
| Statement of responsibility, etc. | Walter L. Baker, Michael V. Marn, Craig C. Zawada. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | �2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xviii, 366 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
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| Carrier type term | online resource |
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| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
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| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Pricing fundamentals -- Chapter 1. Introduction -- Chapter 2. Components of pricing excellence -- Part 2: Exploring the levels -- Chapter 3. Transactions -- Chapter 4. Customer value -- Chapter 5. Market strategy -- Chapter 6. Pricing infrastructure -- Part 3: Unique events -- Chapter 7. Postmerger pricing -- Chapter 8. Price wars -- Part 4: Expanding the boundaries -- Chapter 9. Legal degrees of freedom -- Chapter 10. Lifecycle pricing -- Chapter 11. Pricing architecture -- Part 5: Advanced topics -- Chapter 12. Complexity management -- Chapter 13. Tailored value -- Chapter 14. Software and information products -- Part 6: Making change happen -- Chapter 15. Pricing transformation -- Chapter 16. The Monnarch Battery case -- Epilogue -- Appendix 1: Pocket price and pocket margin waterfalls -- Appendix 2. Antitrust issues -- Appendix 3. List of acronyms and abbreviations -- Appendix 4. About the web-based tool: Periscope. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "A comprehensive look at creating pricing strategies that work in both good economic times and bad. Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments"--EBL book details |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pricing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Price fixing. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Prix |
| General subdivision | Fixation. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Sales & Selling |
| -- | Management. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Price fixing |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pricing |
| Source of heading or term | fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marn, Michael V. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zawada, Craig C. |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | The price advantage (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCGxXmgbQVCWPhB3FrQBHG3 |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Baker, Walter L. |
| Title | Price advantage. |
| Edition | 2nd ed. |
| Place, publisher, and date of publication | Hoboken, N.J. : Wiley, �2010 |
| International Standard Book Number | 9780470481776 |
| Record control number | (DLC) 2009051243 |
| -- | (OCoLC)475441021 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118267653">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118267653</a> |
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