Market research handbook. (Record no. 11474)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119208044 |
| Qualifying information | (electronic bk.) |
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| International Standard Book Number | 1119208041 |
| Qualifying information | (electronic bk.) |
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| Qualifying information | (electronic bk.) |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1282348248 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781282348240 |
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| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .H285 2007eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043060 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSM |
| Source | bicssc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Edition number | 22 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 245 00 - TITLE STATEMENT | |
| Title | Market research handbook. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. / |
| Remainder of edition statement | edited by Mario van Hamersveld, Cees de Bont. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, West Sussex, England ; |
| -- | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | �2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xxvi, 627 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 340 ## - PHYSICAL MEDIUM | |
| Color content | polychrome. |
| Source | rdacc |
| Authority record control number or standard number | http://rdaregistry.info/termList/RDAColourContent/1003 |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Source | rdaft |
| Authority record control number or standard number | http://rdaregistry.info/termList/fileType/1002 |
| 490 1# - SERIES STATEMENT | |
| Series statement | ESOMAR world research publication |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. I. Market research : the context, main roles and cornerstones. The role and changing nature of marketing intelligence / David Smith ; What is market research? / Adam Phillips ; Data collections : key stone and cornerstones / John Kelly ; The market research process / Hans-Willi Schroiff -- pt. II. Utilisation towards value creation. Developing a company strategy / Gerard Loosschilder and Maarten Schellekens ; Research for innovation : defining market propositions / Elisabetta Osta, Phillip Cartwright, Jaideep Prabhu and Marco Bevolo ; Refining market propositions Nigel Hollis and Dominic Twose ; Launch and monitoring of in-market performance / Raimund Wildner -- pt. III. Specific research applications. Media research / Andrew Green ; Institutional and social research / Dieter Korczak ; Business to business research / Neil McPhee ; Researching the automotive, healthcare and telecom sectors / Dirk Huisman ; Youth research / Jo�el-Yves Le Bigot, Catherine Lott-Vernet, Piyul Mukherjee ; Researching diverse individuals and societies / Anjul Sharma ; Opinion polling / Kathleen A. Frankovic ; Employee research / Andrew Buckley and Richard Goosey ; Mystery shopping / Helen Turner ; Customer satisfaction / Laurent Flor�es -- pt. IV. Recent developments : a closer look. The changing role of the researcher / John Marinopoulos ; Main developments and trends / Ray Poynter ; Online market research / Pete Comley ; Data mining and data fusion / Colin Shearer ; Ethnography and observational research / Hy Mariampolski ; Semiotics : what it is and what it can do for market research / Virginia Valentine ; Creative approaches for the fuzzy front end / Lucile Rameckers and Stefanie Un ; Brain science in search of the emotional unconscious / David Penn -- pt. V. Background building blocks. Annex 1. The research brief / C. Frederic John ; Annex 2. Statistics and significance testing / Paul Harris and Ken Baker ; Annex 3. Demographic and other classifications / Maria van Hamersveld ; Annex 4. Professional ethics and standards / V�eronique Jeannin. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders an. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Recherche. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | Research. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| Source of heading or term | fast |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marktonderzoek. |
| Source of heading or term | gtt |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hamersveld, Mario van. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bont, Cees de, |
| Dates associated with a name | 1964- |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCjKXpyXWk7PCkvbTbQTgyq |
| 730 0# - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | ESOMAR handbook of market and opinion research. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Title | Market research handbook. |
| Edition | 5th ed. |
| Place, publisher, and date of publication | Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley & Sons, �2007 |
| Record control number | (DLC) 2007020425 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | ESOMAR world research publication. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208044">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208044</a> |
| 936 ## - OCLC/CONSER MISCELLANEOUS DATA (OCLC); PIECE USED FOR CATALOGING (pre-AACR2) (RLIN) | |
| OCLC control number(s) of parallel record(s) (OCLC); Piece used for cataloging, PUC (RLIN) | BATCHLOAD |
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