Cadbury's purple reign : (Record no. 11472)
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| control field | ocn608624354 |
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| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125532.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071113s2008 enka ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MERUC |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | MERUC |
| Modifying agency | E7B |
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| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 014407382 |
| Source | Uk |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119206361 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119206367 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470753712 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470753714 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1282343173 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781282343177 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470725245 |
| Qualifying information | (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0470725249 |
| Qualifying information | (hbk.) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000051352805 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000054172733 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
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| OCLC library identifier | CHVBK |
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| OCLC library identifier | DEBBG |
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| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 396312144 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 421852259 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 484983458 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 13340456 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)608624354 |
| Canceled/invalid control number | (OCoLC)640375508 |
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| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | F01BD7AA-FEB8-4B82-B061-984BAEDD49A1 |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | e-uk--- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX767.C5 |
| Item number | B73 2008eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 070080 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KM |
| Source | bicssc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.476413374 |
| Edition number | 22 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bradley, John, |
| Dates associated with a name | 1957- |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCjqr4Tc66mfcM6tmqFd9tC |
| 245 10 - TITLE STATEMENT | |
| Title | Cadbury's purple reign : |
| Remainder of title | the story behind chocolate's best-loved brand / |
| Statement of responsibility, etc. | John Bradley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, England ; |
| -- | Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (x, 342 pages) : |
| Other physical details | illustrations (some color) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | data file |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 336-337) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 'Cadbury's Purple Reign' tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Rise to Prominence. Getting Established: Back from the Brink -- Market Changes: Moving on from Cocoa Essence -- New Categories: Extending the Cadbury Brand Beyond Cocoa -- Creating Business Advantage: Aligning Infrastructure with Strategy -- Making Chocolate a Mass Market. Creating a Mass Market: The Ford of Chocolate -- Building the Cadbury Brand -- A Changing U.K. Market: Cadbury's Competitors Evolve -- Overseas Expansion: Painting the British Empire Purple -- Difficult Headwinds. Impact of the War -- Shifting Sands: U.K. Market Trends go Against Cadbury -- Overseas Progress -- The Path to Global Leadership. New Categories, New Countries: Expanding the Cadbury Brand Footprint -- The U.K. Turnaround -- The Overseas Businesses go from Strength to Strength -- Extending the Geographic and Category Footprints -- U.K. Resurgence: Contemporising the Cadbury Strengths -- Overview. The Cadbury Brand: A Personal View. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Cadbury (Firm) |
| General subdivision | History. |
| 610 27 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Cadbury (Firm) |
| Source of heading or term | fast |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Confectioners |
| Geographic subdivision | Great Britain |
| General subdivision | History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Chocolate industry |
| Geographic subdivision | Great Britain |
| General subdivision | History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Geographic subdivision | Great Britain |
| General subdivision | History. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Chocolat |
| General subdivision | Industrie |
| Geographic subdivision | Grande-Bretagne |
| General subdivision | Histoire. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Produits de marque |
| Geographic subdivision | Grande-Bretagne |
| General subdivision | Histoire. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Industries |
| -- | Service. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Chocolate industry |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Confectioners |
| Source of heading or term | fast |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Great Britain |
| Source of heading or term | fast |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | History |
| Source of term | fast |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Cadbury's purple reign (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCGqPyVJgXBkhXXXQDjqHwd |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Bradley, John. |
| Title | Cadbury's purple reign. |
| Place, publisher, and date of publication | Chichester, England ; Hoboken, NJ : John Wiley, 2008 |
| Record control number | (DLC) 2008298259 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206361">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206361</a> |
| 936 ## - OCLC/CONSER MISCELLANEOUS DATA (OCLC); PIECE USED FOR CATALOGING (pre-AACR2) (RLIN) | |
| OCLC control number(s) of parallel record(s) (OCLC); Piece used for cataloging, PUC (RLIN) | BATCHLOAD |
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