Brand management 101 : (Record no. 11299)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 05043cam a2200625 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn269373364 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125530.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr zn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080212s2007 si a o 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OHS |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | OHS |
| Modifying agency | AZK |
| -- | B24X7 |
| -- | OCLCQ |
| -- | OCLCF |
| -- | OCLCO |
| -- | OCL |
| -- | OCLCQ |
| -- | DG1 |
| -- | YDXCP |
| -- | OCLCQ |
| -- | DEBBG |
| -- | DG1 |
| -- | LIP |
| -- | OTZ |
| -- | OCLCQ |
| -- | AU@ |
| -- | U3W |
| -- | OCLCQ |
| -- | OCLCO |
| -- | OCLCQ |
| -- | OCLCL |
| 019 ## - | |
| -- | 920656609 |
| -- | 961622234 |
| -- | 962661211 |
| -- | 992909329 |
| -- | 1058120009 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119207733 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119207738 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470822296 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0470822295 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000053248897 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 000933065 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHVBK |
| System control number | 48010929X |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043389239 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | GBVCP |
| System control number | 836425960 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)269373364 |
| Canceled/invalid control number | (OCoLC)920656609 |
| -- | (OCoLC)961622234 |
| -- | (OCoLC)962661211 |
| -- | (OCoLC)992909329 |
| -- | (OCoLC)1058120009 |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | D43 2007eb |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 22 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dhar, Mainak. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand management 101 : |
| Remainder of title | 101 lessons learned from real world marketing / |
| Statement of responsibility, etc. | Mainak Dhar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Hoboken, N.J. : |
| -- | Wiley, |
| Date of publication, distribution, etc. | �2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (vii, 215 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Positioning. Building a better mousetrap: Creating new ideas and concept -- Breaching the defenses: Sourcing market share from an existing player -- Enemy at the gates: Defending against competitive attack -- There are no limits to growth: Growing a high market share brand -- Empire-building: The mega-branding challenge -- Miracles do happen: Turning around a declining brand -- A brand new you: Reinventing and relaunching an existing brand -- When two's a crowd: Managing a portfolio of brands -- Promotion -- Promotion. What starts well ends well: The importance of a good brief -- What if you were dating your viewer? How to develop great TV advertising -- Testing, testing, 1, 2, 3: Using advertising testing smartly -- Radio gaga: Developing radio advertising -- Sex appeal sells, but what? Using celebrity advertising smartly -- Getting down and dirty: The risky business of competitive advertising -- Surround and conquer: Using multiple media to win with the consumer -- Pricing -- Pricing. The price is right: The art of setting pricing -- You're going down! The tricky business of pricing down -- But they started it! The even trickier business of dealing with price competitors -- There's no such thing as a free lunch: Pricing up -- Product -- Product. But I flunked science! A marketer's role in product design -- Cooking 101: Making a product launch a reality -- Another "P" of marketing: Pace-setting the right rhythm of "news" -- Perception is reality: The power of marketing vs. product innovation -- Yet another "P" of marketing: Planning -- Place -- Place. Shopping is like speed dating: The critical role of packaging -- Size does matter: The role that big customers play today -- The final frontier: Winning in small stores and developing markets -- A slightly different ball game: The challenges of marketing to the shopper -- People -- People. Does familiarity breed contempt? The double edge of continuity -- It takes two to tango: Forming winning agency partnerships -- View from the top: Managing management -- No, they are not really all out to get you: Working with other departments -- Snafu: What to do when things go terribly wrong -- Healer, heal thyself! Some parting thoughts for the marketer -- The 101 Lessons Summarized -- Take The Brand Management 101 Quiz! |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products |
| Geographic subdivision | United States. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Produits de marque |
| Geographic subdivision | �Etats-Unis. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strat�egie de marque |
| Geographic subdivision | �Etats-Unis. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Produits de marque |
| General subdivision | Publicit�e |
| Geographic subdivision | �Etats-Unis. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst00797554 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst00837883 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01743755 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | United States. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01204155 |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Brand management 101 (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCGyv63wVHmkm4jrKvPbwyb |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Dhar, Mainak. |
| Title | Brand management 101. |
| Place, publisher, and date of publication | Singapore : Wiley (Asia), 2007 |
| International Standard Book Number | 9780470822296 |
| Record control number | (DLC) 2008471510 |
| -- | (OCoLC)132992055 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207733">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207733</a> |
| 938 ## - | |
| -- | Books 24x7 |
| -- | B247 |
| -- | bkb00020524 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 12599087 |
| 994 ## - | |
| -- | 92 |
| -- | INLUM |
No items available.