Marketing and advertising law in a process of harmonisation / (Record no. 10478)
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| 000 -LEADER | |
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| fixed length control field | 04491nam a22005411i 4500 |
| 001 - CONTROL NUMBER | |
| control field | bpp09260755 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UtOrBLW |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240312104837.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr un ---uuuua |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170524s2017 enk ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781509900701 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781509900671 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781509900688 (PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781509900695 (electronic book) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.5040/9781509900701 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)966971668 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UtOrBLW |
| Language of cataloging | eng |
| Transcribing agency | UtOrBLW |
| Modifying agency | UkLoBP |
| Description conventions | rda |
| -- | pn |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | K3842 |
| Item number | .M37 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 343.08 |
| Edition number | 23 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing and advertising law in a process of harmonisation / |
| Statement of responsibility, etc. | edited by Ulf Bernitz and Caroline Heide-Jørgensen. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Oxford [UK] ; |
| -- | Portland, Oregon : |
| Name of producer, publisher, distributor, manufacturer | Hart Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xx, 266 pages). |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Modern studies in European law ; |
| Volume/sequential designation | v. 70 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction: Marketing and Advertising Law in a Process of Harmonisation -- Ulf Bernitz and Caroline Heide-Jørgensen -- 2. Commercial Speech and its Limits-Fundamental Rights and Comparative Constitutional Aspects -- Caroline Heide-Jørgensen -- 3. Ethics, Taste and Decency Considerations in Advertising -- Frauke Henning-Bodewig -- 4. The Unfair Commercial Practices Directive: Full Harmonisation, Scope and Key Notions -- Jules Stuyck -- 5. Interpretation and Assessment under the Unfair Commercial Practices Directive-the ICC Code for Advertising and Marketing and the Commission's Staff Working Document -- Jan Trzaskowski -- 6. The 'Fitness Check' of the MCAD and UCPD -- Bert Keirsbilck -- 7. The Impact of the UCP Directive on National Fair Trading Law and Institutions: Gradual Convergence or Deeper Fragmentation? -- Antonina Bakardjieva Engelbrekt -- 8. B2B and B2C Marketing Practices -the Case for an Integrated Approach -- Palle Bo Madsen -- 9. Applying the UCP Directive in Practice: The Norwegian Experience -- Tore Lunde -- 10. Enforcing Unfair Competition Law Cross Border: Cooperation Mechanisms and Consumer Redress-Does the System Work? -- Astrid Stadler -- 11. Unfair Competition Law: How Can It Work as an -- Important Complement to Intellectual Property Protection. Are There Missing Links? -- Per Jonas Nordell -- 12. The Road Ahead-Present Status and Need for Reform -- Ulf Bernitz |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on business to consumer (B2C) marketing which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection."--Bloomsbury Publishing. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also issued in print. |
| 532 1# - ACCESSIBILITY NOTE | |
| Summary of accessibility | Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Place of reproduction | London : |
| Agency responsible for reproduction | Bloomsbury Publishing, |
| Date of reproduction | 2017 |
| Note about reproduction | Available via World Wide Web. |
| -- | Access limited by licensing agreement. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising laws. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competition, Unfair. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Law |
| General subdivision | International unification. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Law and legislation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Trade regulation. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | International law |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bernitz, Ulf, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heide-Jørgensen, Caroline, |
| Relator term | editor. |
| 776 0# - ADDITIONAL PHYSICAL FORM ENTRY | |
| Main entry heading | Original |
| Record control number | (DLC) 2016057790 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Modern studies in European law ; |
| Volume/sequential designation | v. 70. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.5040/9781509900701?locatt=label:secondary_bloomsburyCollections">https://doi.org/10.5040/9781509900701?locatt=label:secondary_bloomsburyCollections</a> |
| 975 ## - | |
| -- | Hart Publishing 2017 |
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