Normal view MARC view ISBD view

Phadtare, Milind Trivikram.

PROJECT MARKETING a practical approach. [electronic resource] : - [S.l.] : ROUTLEDGE INDIA, 2022. - 1 online resource

This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

ISBN: 9781000828085 1000828085 9780429329647 0429329644 9781000828061 1000828069

Standard No.: 10.4324/9780429329647 doi

Subjects--Topical Terms:
Industrial marketing--Management.
Marketing--Planning.
BUSINESS & ECONOMICS / Project Management
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Management

LC Class. No.: HF5415.1263

Dewey Class. No.: 658.8/04