Strategic creativity [electronic resource] : a business field guide to advertising, branding, and design /
Landa, Robin,
Strategic creativity a business field guide to advertising, branding, and design / [electronic resource] : Robin Landa. - 1 online resource
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO, CMO, manager, business owner, or client didn't learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.
9781000586619 1000586618 9781003230786 1003230784 9781000586640 1000586642
10.4324/9781003230786 doi
Creative ability in business.
Commercial art.
Branding (Marketing)
Advertising.
Communication in marketing.
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Workplace Culture
HD53
650.1
Strategic creativity a business field guide to advertising, branding, and design / [electronic resource] : Robin Landa. - 1 online resource
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO, CMO, manager, business owner, or client didn't learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.
9781000586619 1000586618 9781003230786 1003230784 9781000586640 1000586642
10.4324/9781003230786 doi
Creative ability in business.
Commercial art.
Branding (Marketing)
Advertising.
Communication in marketing.
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Workplace Culture
HD53
650.1