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Business Market Management (B2B): Understanding, Creating and Delivering Value/

Anderson, James C.

Business Market Management (B2B): Understanding, Creating and Delivering Value/ By James C. Anderson et. al. - 3rd Ed. - Uttar Pradesh: Pearson India Education Services Pvt. Ltd. 2011. - xxii, 468p;, 23cm.

ISBN: 9788131731635

Dewey Class. No.: 658 / AND

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Business Market Management (B2B): Understanding, Creating and Delivering Value/