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Advertising and Promotion: An Integrated Marketing Communications Perspective/

Blech, George E.

Advertising and Promotion: An Integrated Marketing Communications Perspective/ By George E Blech et. al. - 12th Ed. - Chennai: McGraw Hill Education (India) Pvt. Ltd. 2022. - xxxi, 712p;, 25cm.

ISBN: 9789354600807

Dewey Class. No.: 659.113 / BLE

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Advertising and Promotion: An Integrated Marketing Communications Perspective/