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Brand Management: Principles and Practices/

Dutta, Kirti.

Brand Management: Principles and Practices/ By Kirti Dutta. - 2nd Ed. - New Delhi: Oxford University Press, 2022. - xxiv, 460p;, 23cm.

ISBN: 9780190124137

Dewey Class. No.: 658.827 / DUT

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Brand Management: Principles and Practices/