Entrepreneurship/
Roy, Rajeev.
Entrepreneurship/ By Rajeev Roy. - 3rd Ed. - New Delhi: Oxford University Press, 2020. - 495p;, viii, 24cm.
Contents:
Parts:
1. Foundations.
2. Business Idea.
3. Business Launch.
4. Mobilizing Resources.
5. Operations and Management.
6. Marketing.
7. Growth.
8. Social.
Index.
About the Author and Editor.
9780199459667
658.421 / ROY
Entrepreneurship/ By Rajeev Roy. - 3rd Ed. - New Delhi: Oxford University Press, 2020. - 495p;, viii, 24cm.
Contents:
Parts:
1. Foundations.
2. Business Idea.
3. Business Launch.
4. Mobilizing Resources.
5. Operations and Management.
6. Marketing.
7. Growth.
8. Social.
Index.
About the Author and Editor.
9780199459667
658.421 / ROY