The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
Dempster, Craig.
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. - 1 online resource
Includes index.
Includes bibliographical references and index.
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
"The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities."--
9781119153863 1119153867 9781119059998 1119059992 9781119059790 1119059798
C6556C84-71E7-433A-915B-E7719C7A9B51 OverDrive, Inc. http://www.overdrive.com
2015006143
Internet marketing.
Internet advertising.
Relationship marketing.
Social media--Marketing.
Customer relations.
Marketing sur Internet.
Publicit�e sur Internet.
Marketing relationnel.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Customer relations
Internet advertising
Internet marketing
Relationship marketing
HF5415.1265
658.8/72
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. - 1 online resource
Includes index.
Includes bibliographical references and index.
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
"The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities."--
9781119153863 1119153867 9781119059998 1119059992 9781119059790 1119059798
C6556C84-71E7-433A-915B-E7719C7A9B51 OverDrive, Inc. http://www.overdrive.com
2015006143
Internet marketing.
Internet advertising.
Relationship marketing.
Social media--Marketing.
Customer relations.
Marketing sur Internet.
Publicit�e sur Internet.
Marketing relationnel.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Customer relations
Internet advertising
Internet marketing
Relationship marketing
HF5415.1265
658.8/72