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Sladek, Sarah L.,

The end of membership as we know it : building the fortune-flipping, must-have association of the next century / Sarah L. Sladek. - 1 online resource

Includes index.

The making of a dominant association -- Embracing change -- Offering better benefits -- Furthering your reach -- Building online communities -- Redefining membership -- Building a next century association.

The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead, but you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generational shifts in the workforce, social changes, and the technology-eased access to content and community.

ISBN: 9781118891230 1118891236 9781118834268 1118834267 9781118834299 1118834291

Source: 1E1AE104-84A1-46D7-93E6-0C48205AE07A OverDrive, Inc. http://www.overdrive.com

Subjects--Topical Terms:
Professional associations--Membership.
Associations, institutions, etc.--Membership.
Professional associations--Marketing.
Professional associations--Planning.
Organizational change.
Leadership.
Marketing.
Organizations, Nonprofit--organization & administration
Societies--organization & administration
Organizational Innovation
Leadership
Marketing
Associations--Adh�esion.
Associations professionnelles--Planification.
Changement organisationnel.
Leadership.
Marketing.
marketing.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Organizational change
Marketing
Leadership
Associations, institutions, etc.--Membership
Professional associations--Membership

LC Class. No.: HD6496.5

Dewey Class. No.: 658.4

National Library of Medicine Call No.: HD 62.65 / S631e 2011