Luxury China : market opportunities and potential /
Chevalier, Michel, 1943-
Luxury China : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano. - Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010. - 1 online resource (xvii, 251 pages) : illustrations, maps -
Includes bibliographical references (pages 241-243) and index.
Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra.
English.
9781119199755 1119199751 9781118181607 1118181603 9781118181546 1118181549 1283332701 9781283332705 9786613332707 6613332704
9786613332707
333270 MIL 3727383F-F3B3-4343-9633-12526C7952F8 OverDrive, Inc. http://www.overdrive.com
Consumer behavior--China.
Consumer behavior--China--Case studies.
Luxury.
Consommateurs--Comportement--Chine.
Consommateurs--Comportement--Chine--�Etudes de cas.
Luxe.
BUSINESS & ECONOMICS--Distribution.
BUSINESS & ECONOMICS--Marketing--General.
Consumer behavior
Luxury
China
Case studies
Case studies.
�Etudes de cas.
HF5415.33.C6 / C48 2010eb
658.800951
Luxury China : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano. - Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010. - 1 online resource (xvii, 251 pages) : illustrations, maps -
Includes bibliographical references (pages 241-243) and index.
Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra.
English.
9781119199755 1119199751 9781118181607 1118181603 9781118181546 1118181549 1283332701 9781283332705 9786613332707 6613332704
9786613332707
333270 MIL 3727383F-F3B3-4343-9633-12526C7952F8 OverDrive, Inc. http://www.overdrive.com
Consumer behavior--China.
Consumer behavior--China--Case studies.
Luxury.
Consommateurs--Comportement--Chine.
Consommateurs--Comportement--Chine--�Etudes de cas.
Luxe.
BUSINESS & ECONOMICS--Distribution.
BUSINESS & ECONOMICS--Marketing--General.
Consumer behavior
Luxury
China
Case studies
Case studies.
�Etudes de cas.
HF5415.33.C6 / C48 2010eb
658.800951