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Lavin, Franklin L.

Export now : five keys to entering new markets / Frank Lavin & Peter Cohan. - Singapore ; Hoboken, NJ : John Wiley & Sons, (Asia), �2011. - 1 online resource (ix, 227 pages) : illustrations

Includes bibliographical references and index.

pt. 1. Why and what : setting your export goals -- pt. 2. How : five keys to choosing your export strategy -- pt. 3. When : making your export strategy happen.

How your business can tap into foreign markets In Export Now, two superbly qualified authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a trustworthy handbook for identifying, evaluating, and profiting from global business opportunities.


English.

ISBN: 9781119199380 1119199387 9780470828182 0470828188 9780470828199 0470828196 1283175142 9781283175142 9786613175144 6613175145

Source: 82172E30-5621-46DB-AF7B-FAA7F3D137C5 OverDrive, Inc. http://www.overdrive.com

Nat. Bib. Agency Control No.: 015785494 Uk

Subjects--Topical Terms:
Exports.
Export marketing.
Business enterprises--Case studies.
Exportations.
Entreprises--�Etudes de cas.
BUSINESS & ECONOMICS--Exports & Imports.
BUSINESS & ECONOMICS--International--Marketing.
BUSINESS & ECONOMICS--Marketing--Multilevel.
Business enterprises
Export marketing
Exports

Index Terms--Genre/Form:
Case studies

LC Class. No.: HF1414.4 / .L38 2011eb

Dewey Class. No.: 658.84