The value of business analytics : identifying the path to profitability /
Stubbs, Evan.
The value of business analytics : identifying the path to profitability / Evan Stubbs. - Hoboken, N.J. : John Wiley, �2011. - 1 online resource (xiv, 322 pages) : illustrations - Wiley & SAS business series . - Wiley and SAS business series. .
Includes bibliographical references and index.
The Value of Business Analytics: Identifying the Path to Profitability; Contents; Preface; Acknowledgments; CHAPTER 1: Introduction and Background; CHAPTER 2: The Importance of Business Analytics; CHAPTER 3: The Challenges of Tactical Delivery; CHAPTER 4: Defining the Value of Business Analytics; CHAPTER 5: Communicating the Value Proposition; CHAPTER 6: Creating the Execution Plan and Delivering Value; CHAPTER 7: Delivering the Measurement Framework; CHAPTER 8: Bringing It All Together; Glossary; About the Author; Index.
"Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program, reveals how to communicate the value of a project once it's done, presents an integrated framework for communicating the value of business analytics. Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--Provided by publisher.
English.
9781118983881 1118983882 9781118093412 1118093410 9781118093382 1118093380 9781118093405 1118093402 1283176580 9781283176583
9786613176585
317658 MIL 74E628BC-44B7-494D-9656-F1FF1C3E489C OverDrive, Inc. http://www.overdrive.com
2011012037
Business planning.
Strategic planning.
Decision making.
Industrial management--Statistical methods.
Decision Making
Planification strat�egique.
Prise de d�ecision.
Gestion d'entreprise--M�ethodes statistiques.
decision making.
BUSINESS & ECONOMICS--General.
BUSINESS & ECONOMICS--Corporate Governance.
BUSINESS & ECONOMICS--Leadership.
BUSINESS & ECONOMICS--Organizational Development.
BUSINESS & ECONOMICS--Workplace Culture.
Business planning
Decision making
Industrial management--Statistical methods
Strategic planning
Electronic resource.
dissertations.
Academic theses
Academic theses.
Th�eses et �ecrits acad�emiques.
HD30.28 / .S787 2011eb
658.4/01
The value of business analytics : identifying the path to profitability / Evan Stubbs. - Hoboken, N.J. : John Wiley, �2011. - 1 online resource (xiv, 322 pages) : illustrations - Wiley & SAS business series . - Wiley and SAS business series. .
Includes bibliographical references and index.
The Value of Business Analytics: Identifying the Path to Profitability; Contents; Preface; Acknowledgments; CHAPTER 1: Introduction and Background; CHAPTER 2: The Importance of Business Analytics; CHAPTER 3: The Challenges of Tactical Delivery; CHAPTER 4: Defining the Value of Business Analytics; CHAPTER 5: Communicating the Value Proposition; CHAPTER 6: Creating the Execution Plan and Delivering Value; CHAPTER 7: Delivering the Measurement Framework; CHAPTER 8: Bringing It All Together; Glossary; About the Author; Index.
"Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program, reveals how to communicate the value of a project once it's done, presents an integrated framework for communicating the value of business analytics. Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--Provided by publisher.
English.
9781118983881 1118983882 9781118093412 1118093410 9781118093382 1118093380 9781118093405 1118093402 1283176580 9781283176583
9786613176585
317658 MIL 74E628BC-44B7-494D-9656-F1FF1C3E489C OverDrive, Inc. http://www.overdrive.com
2011012037
Business planning.
Strategic planning.
Decision making.
Industrial management--Statistical methods.
Decision Making
Planification strat�egique.
Prise de d�ecision.
Gestion d'entreprise--M�ethodes statistiques.
decision making.
BUSINESS & ECONOMICS--General.
BUSINESS & ECONOMICS--Corporate Governance.
BUSINESS & ECONOMICS--Leadership.
BUSINESS & ECONOMICS--Organizational Development.
BUSINESS & ECONOMICS--Workplace Culture.
Business planning
Decision making
Industrial management--Statistical methods
Strategic planning
Electronic resource.
dissertations.
Academic theses
Academic theses.
Th�eses et �ecrits acad�emiques.
HD30.28 / .S787 2011eb
658.4/01