The association guide to going global : new strategies for a changing economic landscape /
Worth, Steven M.
The association guide to going global : new strategies for a changing economic landscape / Steven M. Worth. - Hoboken, N.J. : Wiley, �2010. - 1 online resource (xiii, 208 pages)
The Association Guide to Going Global: New Strategies for a Changing Economic Landscape; Contents; Foreword; Introduction; Chapter 1: Why Go Global?; Chapter 2: Common Problems in the Global Arena; Chapter 3: The Structure of the Globalized Association; Chapter 4: Funding and Financing; Chapter 5: Language and Culture; Chapter 6: Endeavors in Specific Countries; Chapter 7: Successes and Failures: Key Ingredients to Globalization Success; Chapter 8: Final Thoughts on Truly Becoming Global; About the Author; Index.
Why going global is critical-and inevitable-for your association's growth and survival. Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.: Underscores how the advantages of changes outweigh the risks; How adapting to new market trends is an act that cannot, and should not, be avoided; Offers a problem-solution gui.
English.
9780470769690 0470769696 9780470587898 047058789X 9781118387085 1118387082 0470769718 9780470769713 1282653938 9781282653931 9786612653933 6612653930
9786612653933
Trade associations.
Associations, institutions, etc.
International business enterprises.
Globalization.
Societies
Associations professionnelles.
Associations.
Entreprises multinationales.
Mondialisation.
globalism.
BUSINESS & ECONOMICS--International--General.
Associations, institutions, etc.
Globalization
International business enterprises
Trade associations
HD2421 / .W68 2010eb
658/.049
The association guide to going global : new strategies for a changing economic landscape / Steven M. Worth. - Hoboken, N.J. : Wiley, �2010. - 1 online resource (xiii, 208 pages)
The Association Guide to Going Global: New Strategies for a Changing Economic Landscape; Contents; Foreword; Introduction; Chapter 1: Why Go Global?; Chapter 2: Common Problems in the Global Arena; Chapter 3: The Structure of the Globalized Association; Chapter 4: Funding and Financing; Chapter 5: Language and Culture; Chapter 6: Endeavors in Specific Countries; Chapter 7: Successes and Failures: Key Ingredients to Globalization Success; Chapter 8: Final Thoughts on Truly Becoming Global; About the Author; Index.
Why going global is critical-and inevitable-for your association's growth and survival. Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.: Underscores how the advantages of changes outweigh the risks; How adapting to new market trends is an act that cannot, and should not, be avoided; Offers a problem-solution gui.
English.
9780470769690 0470769696 9780470587898 047058789X 9781118387085 1118387082 0470769718 9780470769713 1282653938 9781282653931 9786612653933 6612653930
9786612653933
Trade associations.
Associations, institutions, etc.
International business enterprises.
Globalization.
Societies
Associations professionnelles.
Associations.
Entreprises multinationales.
Mondialisation.
globalism.
BUSINESS & ECONOMICS--International--General.
Associations, institutions, etc.
Globalization
International business enterprises
Trade associations
HD2421 / .W68 2010eb
658/.049