Integration marketing : how small businesses become big businesses--and big businesses become empires /
Joyner, Mark.
Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner. - Hoboken, NJ : Wiley, �2009. - 1 online resource (xviii, 142 pages)
Includes bibliographical references and index.
Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology.
Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology. What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's. According to Mark Joyner, it's "Integration Marketing." Observing companies that made the leap from small to big and big--to empire--Mark shows how it was done. Then, he puts it together into a simple, innovative system for growth that any company can use to scale up to the next level and then the next--methodically and reliably. Using real-world case studies.
9781118257869 1118257863 9780470483534 0470483539 9780470483541 0470483547 9780470483770 0470483776 1282114441 9781282114449
9786612114441
EB00061212 Recorded Books
211444 MIL 03627175-F2DE-4DBA-AC29-1C883CFE1EFD OverDrive, Inc. http://www.overdrive.com
Strategic planning.
Marketing.
Small business.
Big business.
Marketing
Planification strat�egique.
Marketing.
Grandes entreprises.
marketing.
BUSINESS & ECONOMICS--Distribution.
BUSINESS & ECONOMICS--Marketing--General.
Big business
Marketing
Small business
Strategic planning
HD30.28 / .J694 2009eb
658.8/01
Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner. - Hoboken, NJ : Wiley, �2009. - 1 online resource (xviii, 142 pages)
Includes bibliographical references and index.
Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology.
Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology. What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's. According to Mark Joyner, it's "Integration Marketing." Observing companies that made the leap from small to big and big--to empire--Mark shows how it was done. Then, he puts it together into a simple, innovative system for growth that any company can use to scale up to the next level and then the next--methodically and reliably. Using real-world case studies.
9781118257869 1118257863 9780470483534 0470483539 9780470483541 0470483547 9780470483770 0470483776 1282114441 9781282114449
9786612114441
EB00061212 Recorded Books
211444 MIL 03627175-F2DE-4DBA-AC29-1C883CFE1EFD OverDrive, Inc. http://www.overdrive.com
Strategic planning.
Marketing.
Small business.
Big business.
Marketing
Planification strat�egique.
Marketing.
Grandes entreprises.
marketing.
BUSINESS & ECONOMICS--Distribution.
BUSINESS & ECONOMICS--Marketing--General.
Big business
Marketing
Small business
Strategic planning
HD30.28 / .J694 2009eb
658.8/01