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Tuckey, John,

Communication for Development : a Practical Handbook / John Tuckey. - First edition. - 1 online resource (464 pages)

Abstract freely available; full-text restricted to individual document purchasers.

"Broadcasting is now an important part of the international aid effort, and as such communication for development has ambitious aims: to save lives, improve livelihoods and end corruption. In order to achieve this, specialist innovative production techniques and formats are required. This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social change. Tuckey takes us through each stage from project design, to selecting and training a production team and developing formats, with key emphasis on the inclusion of local communities."--


Mode of access: World Wide Web.

ISBN: 9780755637935 9780755637911

Standard No.: 10.5040/9780755637935 doi

Subjects--Topical Terms:
Human rights in mass media.
Mass media.
Humanitarian intervention.
Mass media--Social aspects.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: PN1990.83 / .T83 2022eb

Dewey Class. No.: 384.54023