NLU Meghalaya Library

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The green marketing manifesto / John Grant.

By: Material type: TextPublication details: Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley & Sons Ltd., �2007.Description: 1 online resource (xvi, 304 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119206255
  • 1119206251
Subject(s): Additional physical formats: Print version:: Green marketing manifesto.DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5413 .G722 2007eb
Online resources:
Contents:
Introduction: Sustainability, New Marketing and The Beautiful Coincidence -- Background. Setting the Scene -- The Green Marketing Grid. Overview -- Concluding Thoughts. Ideas Good, Image Bad.
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Print version record.

Includes bibliographical references.

Introduction: Sustainability, New Marketing and The Beautiful Coincidence -- Background. Setting the Scene -- The Green Marketing Grid. Overview -- Concluding Thoughts. Ideas Good, Image Bad.

John Wiley and Sons Wiley Online Library: Complete oBooks

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